About
I am a Brand Guardian and Creative Generalist with 37 years of experience in advertising, graphic design, and digital production. Most recently, I have led creative services at Catch Light Productions since 2005, managing multi-platform campaigns and distributed teams.
My work spans Adobe InDesign, Photoshop, Illustrator, and Acrobat for creative software, alongside web development tools like Craft CMS, Twig, HTML, and CSS. I have built scalable project management frameworks for campaigns exceeding $1M annually and delivered over 100 print, broadcast, POS, OOH, and digital projects each year.
Experience
Owner / Director of Creative Services
Catch Light Productions
Nov 2005 – Present
Accredited advertising agency servicing franchise, corporate, and entrepreneurial clients
• Built scalable project management frameworks for $1M+ in annual campaign budgets across multi-platform initiatives
• Led distributed creative teams of 5–8 designers, photographers, and writers; maintained 100% core team retention over first 8 consecutive years
• Managed 12 ongoing client relationships with approximately 80% annual renewal rate
• Delivered an average of 100+ print, broadcast, POS, OOH, and digital projects annually
• Bridged communication between internal leadership and external partners, consistently achieving on-time delivery and scope adherence
Project ManagementMulti-platform CampaignsGraphic DesignPrint ProductionBranding & Identity
Graphic Designer and Production Artist
Creative Impressions
Mar 1997 – Sep 2005
• Pre-flighted and optimized 200+ files annually for press-ready output with <1% error rate
• Reduced press run waste by 10–15% through layout optimization and file troubleshooting
• Owned end-to-end production workflows, cutting average turnaround time by 20%
• Designed a wide range of printed materials including brochures, mailers, catalogs, and newsletters for commercial print clients
Print ProductionGraphic DesignPage LayoutPrepressAdobe Creative Cloud
Freelance Graphic Designer
Freelance Graphic Designer
Apr 1989 – Jan 1996
• Delivered 30+ client projects annually across logo design, page layout, and mechanical art
• Maintained 100% on-time delivery rate despite tight deadlines
• Established core craftsmanship skills in deadline-driven environments, building visual fundamentals across client campaigns
• Coordinated stakeholder communications and vendor relationships for diverse client portfolio
• Developed marketing collateral supporting 6 credit unions in the Texas Credit Union Cooperative’s legal campaign defending community credit unions against banker lawsuits
Graphic DesignClient CommunicationMarketing CollateralPrint Production
Education
TSTI-Waco
Associate of Applied Arts · Commercial Art & Advertising
1989
Certifications
Creative Project Manger Level 1
Creative Project Management Academy
Jul 2026 – No expiry
Skills
Adobe Creative CloudAsset ManagementPrint ProductionGraphic DesignBranding & IdentityPrint ProductionProject ManagementCraft CMSFigmaClaude AIAsanaNotionGoogle WorkspaceAdobe FireflyAdobe AcrobatAdobe IllustratorAdobe PhotoshopAdobe InDesign
