About
I have been working in marketing and brand operations since at least 2022, gaining experience across multiple roles including marketing intern, brand marketing trainee, influencer marketing coordinator, and sales support. Most recently, I contributed to marketing and promotional campaigns at Le & Associates, BETRIMEX VIETNAM, EMART VIETNAM, and Digital Stark Co. Ltd, developing skills over approximately 4 years.
My work spans content creation, campaign execution, and market research using tools like Microsoft Office, Power BI, and AI platforms such as Claude and Gemini. I have designed webinar landing pages, coordinated influencer marketing campaigns with Korean brands, managed sales-oriented Facebook fanpages, and supported international trade exhibitions. I am skilled in consumer insight, category trend analysis, and cross-functional coordination within B2B marketing contexts.
Experience
Marketing Promotion Assistant
Oct 2025 – Jun 2026
Executed 15+ bi-weekly mailshot and promotional campaigns, managing 350–400 SKUs per cycle across multiple product categories Built SKU promotion plans aligned with seasonal thematic campaigns such as “Tet Market 2026”, “Summer Deal 2026”, and “Beauty Fair 2026” Collaborated with Buyers and Merchandising teams to structure 16–24 page promotional layouts, prioritizing high-traffic placements for strategic SKUs Supported POSM deployment and audited price accuracy to ensure seamless in-store execution and alignment with promotional guidelines
Promotional CampaignsSKU ManagementPOSM Deployment
EMART VIETNAM
Sales & Customer Supports (Remote)
Aug 2022 – Oct 2025
Managed 30 sales-oriented Facebook fanpages targeting the Thai market, specializing in middle-aged fashion and apparel.
Chatted directly with customers from ad-generated leads and handled the full sales process.
Provided customer support before, during, and after purchase.
Facebook MarketingCustomer SupportSales Process
Thai Duong Fulfillment Co. Ltd
Brand Marketing & Operations Trainee
May 2025 – Oct 2025
B2B Sales - Marketing Support - BETRIMEX VIETNAM:
Owned Brand Label Marketing - COCOXIM VIETNAM Supported planning & execution of international trade fairs (ANUGA 2025, PLMA Chicago 2025, Vietnam FoodExpo 2025) Coordinated sampling plans, product checklists, POSM, and booth design Produced bilingual (EN–VN) content for website, social media, sales materials, PR Collaborated with R&D and business development teams on market research and product direction for new coconut-based categories.
Developed design sales briefs, created content, and reviewed production for printed marketing materials (Leaflet, Sales Deck) Conducted market research on coconut-based products and plant-based milk segments Supported new product development for the US market: concept building, consumer insight analysis
B2B SalesMarket ResearchContent Creation
BETRIMEX VIETNAM
Influencer Marketing Co-ordinator
Aug 2023 – Jan 2025
Supervised and briefed monthly content guidelines for approximately 50 macro and micro influencers, contributing to a conversion rate increase of nearly 10%, by ensuring message consistency and timely execution.
Researched and analyzed the skincare category in Vietnam, delivering weekly and monthly insights on emerging market trends and consumer behavior patterns.
Tracked & Analyzed performance data from KOL videos to generate reports, extract user insights, and optimize campaign strategies. Work directly with Korean Brand Teams: CLIO, SKIN1004, D’Alba, COSRX,...
Influencer MarketingData AnalysisMarket Research
Digital Stark Co. Ltd
Marketing Intern (Full-time)
Jul 2024 – Dec 2024
Created SEO-optimized content and visuals for Facebook, LinkedIn, and websites Designed and launched a webinar “HR Mastery” landing page that attracted 5,200+ clicks and generated 540 qualified leads, by crafting compelling copy and optimizing the user experience).
Organized a webinar with 80 in-person attendees and over 300 online participants via Zoom, by coordinating guest speakers, logistics, and digital promotion.
Designed communication materials for events, including banners, standees, and handheld props for check-in at HR Summit 2024.
SEOContent CreationWebinar Marketing
Le & Associates (L&A)
Education
VAN LANG UNIVERSITY - Ho Chi Minh City
Bachelor · Commercial Business - Major in Business Analytics
2021 – 2025
Skills
B2B Marketing SupportTrade MarketingCategory Trend AnalysisConsumer InsightMid JourneyGeminiClaudeAI ToolsPower BIData visualizationPresentation & ReportingCompetitor AnalysisMarket ResearchMicrosoft Office
Languages
Vietnamese (Native or bilingual proficiency)English (Professional working proficiency)
