About
I am a digital marketing professional transitioning from full-stack development, currently working as an Operational Marketing Manager at Alfa Adventures Tourism. I have been building my career since at least 2019, combining technical and marketing skills over more than four years.
My work spans social media marketing, Google Analytics, and paid ad campaigns using Meta Ads and Google Ads. I have built marketing tools and automations leveraging software engineering expertise, optimized landing pages and marketing funnels, and managed email campaigns with Mailchimp and Firebase. I also use Canva, Trello, Postman, Git, Firebase, and Netlify to support digital marketing operations and campaign launches.
Experience
Operational Marketing Manager
Alfa Adventures Tourism
Mar 2025 – Present
• Oversee digital marketing operations, including running ads and campaigns across social media channels (Facebook, Instagram) to maximize reach and engagement.
• Manage online reservation and inquiry portals, optimizing user experience to boost customer interactions and conversions.
• Strategize and execute targeted advertising initiatives that drive significant increases in inquiries and bookings.
• Leverage software engineering expertise to build and deploy marketing tools and automations, streamlining workflows and improving KPI tracking.
• Collaborate cross-functionally with teams to continuously optimize campaign performance, analyze metrics, and enhance the overall customer journey.
Social Media MarketingMarketing AutomationUser Experience
Digital Marketing Assistant (Freelance)
Freelance
Jul 2024 – Feb 2025
• Oversee digital marketing operations, including running ads and campaigns across social media channels (Facebook, Instagram) to maximize reach and engagement.
• Used Google Analytics and Firebase to monitor user engagement
• Collaborated with international teams using Slack and Trello
• Helped test, improve and launch campaigns tied to new product releases
• Handled technical setup of web tracking pixels and page speed enhancements
Google AnalyticsFirebaseWeb Tracking
Marketing & Development
DexterSol
Mar 2024 – May 2024
• Supported campaign backend tools and user experience optimization
• Participated in marketing meetings and planning sessions
• Created responsive pages for campaign launches and newsletter sign-ups
• Used Material-UI to deliver branded pages in alignment with design team.
Material-UIResponsive DesignUser Experience
Junior Web & Creative Assistant
Softpins
Nov 2023 – Jan 2024
• Designed interactive UI for brand promotions and seasonal landing pages
• Collaborated closely with designers to turn visual content into responsive designs
• Focused on fast-loading pages for campaigns and offers
UI DesignResponsive DesignFrontend Optimization
Education
PMAS Arid Agriculture University
BS · Computer Science
2019 – 2023
Skills
NetlifyGitPostmanTrelloCanvaFirebaseMailchimpEmail CampaignsConversion TrackingMarketing FunnelsLanding Page OptimizationPaid Ad CampaignsSEO BasicsContent StrategyGoogle AnalyticsSocial Media Marketing
Languages
English (Full professional proficiency)
