About
Results-driven Senior Business Intelligence Developer with 20+ years of progressive experience across enterprise BI, data normalization and performance reporting.
Over 8 years at Dell Technologies architecting end-to-end Power BI solutions designing advanced DAX models, building robust ETL pipelines via Power Query, and integrating multi-source data from SQL Server, Salesforce, SharePoint, and Microsoft Access.
Proven ability to translate complex global business requirements into intuitive dashboards and KPI frameworks that directly support executive decision-making.
Skilled in Python, SQL, VBA, and modern AI productivity tools including ChatGPT, GitHub Copilot, and Microsoft Copilot.
Lean Six Sigma Green Belt.
Trilingual communicator.
Immediately available.
What I'm looking for
Seeking opportunities in Data Analytics and Business Intelligence to leverage expertise in Power BI, SQL, and DAX for impactful insights.
Experience
Senior Analyst Business Intelligence
Dell Technologies
May 2017 – May 2026
Delivered enterprise-grade BI solutions across quality, workforce, and operations, driving efficiency and decision-making.
Designed and deployed over 20 Power BI dashboards integrating data from Excel, SQL Server, Salesforce, and SharePoint, leveraging DAX, calculated columns, and Row Level Security for secure, scalable reporting. Implemented automated refresh schedules and performance tuning, cutting manual reporting effort by ~30% and improving responsiveness. Streamlined workflows with Advanced Excel and VBA Macros, enhancing data integrity and saving significant analyst time by eliminating repetitive tasks.
Core project for DTR (Dell Technologies Renewals Team):
Holistic Performance Report Ensured data accuracy and integrity to evaluate DTR Global team performance on a monthly, quarterly, and annual basis.
Served as the primary input for appraisals, bonuses, and promotions, while reducing review cycle prep time by ~25%.
Capacity Utilization Report Developed an analytical model comparing actual task time against available capacity. Enabled data-driven staffing decisions and optimized resource allocation, resulting in reduced overstaffing costs.
Quality Audit Report
Developed a multi-dimensional audit system to track errors, checks, heat maps, and score trends. Automated root-cause analysis improved customer experience, while integration with the Holistic Report and dashboards enabled proactive training and escalation prevention.
Quality Audit Macro
Developed an automated audit system covering audit assignment, pending audit notifications, error alerts, and score trend tracking. Integrated with the Holistic Report to provide unified visibility, saving approximately two hours per day through reduced manual effort.
Other Macros
Developed and implemented multiple automation solutions to handle routine and recurring tasks. Standardized processes to maintain data integrity and accuracy, while reducing manual effort. These automations saved analysts and SMEs significant time, improved efficiency, and ensured consistency across reporting activities.
Power BISQLAdvance ExcelPythonSalesforce / SharePointDAXVBA
Maintenance Planner - EAM Reporting Analyst
Saudi Oger Ltd.
Aug 2001 – May 2017
Designed and maintained daily, monthly, and annual MIS and KPI reporting frameworks using Advanced MS Excel with VBA Macros.
• Developed complex maintenance scorecards, performance dashboards, and analytical models to track equipment lifecycle, resource utilization, and maintenance cycle KPIs.
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• Conducted manpower utilization and capacity planning analysis with Excel-based models, enabling optimized scheduling and cost savings in maintenance operations.
• Extracted and interpreted data from maintenance cycle systems, identified trends, and delivered actionable insights to engineering and operations management.
• Served as Internal Auditor, ensuring maintenance compliance was implemented and consistently maintained across technical departments.
• Assisted the KPMG team by developing a data migration tool to transfer in-house MMS (Maintenance Management System) data. Mapped and generated equipment classifications and categories for seamless migration to the Oracle-based Enterprise Asset Management system.
• Automated routine and daily tasks to save time and reduce manual effort.
MS OfficeAsset Management SystemQuality Management SystemVisual BasicCrystal Reports
Technical Staff
Progeny Systems Pvt. Ltd.
Jun 1997 – Aug 2001
• Managed end-to-end supply chain operations for IT hardware procurement and installation, ensuring on-time delivery and vendor compliance.
• Maintained customer relationship management (CRM) processes, handling key accounts and resolving escalations to improve client satisfaction.
• Supported administrative and operational functions, contributing to process documentation and office efficiency.
Education
Maulana Azad National Urdu University
Bachelor of Arts
2008
Tata Unisys Ltd Education Centre
Diploma in Computer Programming and Applications
1998
Certifications
Root Cause Analysis — ISO 9001-2008
ISO
Process Approach to Quality Management System — ISO 9001-2000
ISO
Data Analytics Certification
GAT
Skills
ETLDAXPower PivotPower QueryQMSEAMBasic PythonPowerAppMacrosVBASalesforceSharePointSQLPower BIAdvance Excel
Languages
English (Full professional proficiency)Arabic (Elementary proficiency)Urdu (Native or bilingual proficiency)