Inês Rodrigues dos Santos

Defined social media strategy for Instagram & TikTok, translating brand positioning into clear content direction and contributing to an estimated 20 - 30% increase in audience engagement. Led influencer marketing initiatives end-to-end, managing partnerships across Portugal, Spain and the UK, with additional exposure to the Netherlands and France, strengthening brand credibility and reach across multiple markets. Drove brand visibility through PR initiatives, developing press materials and managing relationships with lifestyle and fashion media. Led the planning and execution of brand campaigns, photoshoots and influencer activations, ensuring consistent brand expression across all touchpoints. Aligned digital communication, influencer partnerships and PR activity with seasonal launches and key commercial moments to support brand growth. Managed community engagement across social platforms, maintaining brand tone and responding to audience interactions.

Contributed to PR and brand communication initiatives for luxury and beauty clients, including Dior Beauty, Moët Hennessy and Mesoestetic within the Portuguese market. Led the showroom, taking ownership of product inventory and coordinating appointments for press, stylists and influencers. Managed day-to-day coordination of product seeding, press kits and campaign briefing materials for influencer and VIP outreach. Coordinated logistics and guest management for brand events and activations, ensuring smooth execution and guest experience. Tracked media coverage and press performance to inform post-campaign evaluation and reporting.

Supported cross-functional project coordination, tracking timelines, deliverables and stakeholders across multiple teams. Improved internal workflows and reporting processes, contributing to greater efficiency and clarity.

Contributed to fashion and lifestyle editorial planning for print and digital platforms, supporting story development aligned with each title’s brand positioning. Worked on fashion editorials and photoshoots within fast-paced editorial environments, supporting styling preparation, sample coordination and on-set execution. Supported the organisation of high-profile industry events, including the GQ Men of the Year Awards, working closely with talent, stylists and production teams. Conducted fashion and trend research to support editorial direction and content development.

Contributed to editorial fashion shoots for international publications including Neo2 and Fucking Young!, supporting wardrobe selection, fittings and on-set coordination. Assisted in developing styling concepts aligned with each publication’s visual identity and creative brief. Collaborated with photographers, models and production teams to ensure smooth shoot execution.