IRDINA BT ZAHARUDDIN

IRDINA BT ZAHARUDDIN

Product & UI/UX Designer

Malaysia

#OpenToWork

About

Product and UI/UX Designer currently contributing to a live fintech product launch at Arki Finance. Specialises in end-to-end design across complex, multi-step digital products, converting ambiguous requirements into clear wireframes, user journeys, and high-fidelity (hi-fi) UI. Works best embedded in cross-functional teams, close to engineers and real users, with a systems thinking approach that shapes how products work, not just how they look.

Experience

KAFE303

Freelance Visual Designer

KAFE303

Nov 2025 – Present

• Led full visual identity rollout for a local food and beverage (F&B) brand, covering menu, print, social media, and photography to deliver a cohesive brand system. • Managed end-to-end creative production solo, reducing client's reliance on multiple vendors by consolidating design, photography direction, and digital publishing under one workflow.

Visual IdentityCreative ProductionBranding
Arki Finance

Product and Marketing Designer Intern

Arki Finance

Nov 2025 – Present

• Led end-to-end UI design for a fintech app serving 400+ projected users, translating complex financial workflows into intuitive, brand-consistent screen layouts across 10+ core features. • Partnered with engineering and product teams in weekly cross-functional sessions to ensure designs were technically feasible, reducing back-and-forth revision cycles by an estimated 50%. • Owned user flow optimisation across key product features, maintaining 100% visual consistency with the brand system from pre-launch through to public release.

UI DesignUser Experience
Rakan EXCO MMU

Public Relations Division Member

Rakan EXCO MMU

Jul 2025 – Present

• Managed communication and promotional content for club events, reaching over 500+ students through social media and campus channels. • Collaborated with cross-department teams to plan and execute campaigns that strengthened student engagement and club visibility. • Handled post templates and developed copywriting, branding, and event coordination skills.

CommunicationContent ManagementEvent Coordination

Participant

Cultural Study Tour Programme, FPT University Da Nang

Apr 2024 – Present

• Participated in a 5-day cultural exchange program with Vietnamese students and collaborated to design and manage a Malaysian cultural booth, showcasing traditional games such as Congkak and local delicacies. • Engaged with over 100 visitors from over 10 countries, promoting cross-cultural understanding and enhancing teamwork, adaptability, and global design perspective.

Cultural ExchangeTeamworkDesign Management

Exchange Student

Fall Semester Exchange Programme, Sejong University Seoul

Aug 2024 – Dec 2024

• Achieved a GPA of 3.8 while completing a semester focused on design and cultural studies. • Collaborated with 30+ local and international students on design projects, strengthening cross-cultural communication and design empathy. • Engaged with Ader Error (Seongsu branch) as part of design-related coursework, gaining exposure to Korean fashion and creative industry practices.

Design StudiesProject Collaboration

Logistics & Event Planning Lead

Kongsi Kasih CSR Project

Aug 2023 – Nov 2023

• Spearheaded the end-to-end planning and logistical execution of a community outreach program for 30+ orphans. • Managed the procurement and transport of essential goods while designing an interactive 1-day itinerary. • Coordinated a team of 12 volunteers to ensure seamless event flow and optimal resource utilization.

Event PlanningLogistics ManagementTeam Coordination

Education

Multimedia University (MMU)

Multimedia University (MMU)

Bachelor of Multimedia (Hons.) · Interface Design

2023 – 2026
Multimedia University (MMU)

Multimedia University (MMU)

Foundation in Creative Multimedia

2022 – 2023

Certifications

CS50 Introduction to Cybersecurity

Harvard University

Figma UI/UX Design Advanced

Udemy

Skills

BlenderKeyShotAutodesk MayaDaVinci ResolveCapCutAdobe IllustratorAdobe PhotoshopUizardHotjarSketchAdobe XDFigma

Languages

Malay (Native or bilingual proficiency)English (Full professional proficiency)Arabic (Limited working proficiency)Korean (Elementary proficiency)