IRDINA BT ZAHARUDDIN
Product & UI/UX Designer
Malaysia
#OpenToWork
About
Product and UI/UX Designer currently contributing to a live fintech product launch at Arki Finance. Specialises in end-to-end design across complex, multi-step digital products, converting ambiguous requirements into clear wireframes, user journeys, and high-fidelity (hi-fi) UI.
Works best embedded in cross-functional teams, close to engineers and real users, with a systems thinking approach that shapes how products work, not just how they look.
Experience
Freelance Visual Designer
KAFE303
Nov 2025 – Present
• Led full visual identity rollout for a local food and beverage (F&B) brand, covering menu, print, social media, and photography to deliver a cohesive brand system.
• Managed end-to-end creative production solo, reducing client's reliance on multiple vendors by consolidating design, photography direction, and digital publishing under one workflow.
Visual IdentityCreative ProductionBranding
Product and Marketing Designer Intern
Arki Finance
Nov 2025 – Present
• Led end-to-end UI design for a fintech app serving 400+ projected users, translating complex financial workflows into intuitive, brand-consistent screen layouts across 10+ core features.
• Partnered with engineering and product teams in weekly cross-functional sessions to ensure designs were technically feasible, reducing back-and-forth revision cycles by an estimated 50%.
• Owned user flow optimisation across key product features, maintaining 100% visual consistency with the brand system from pre-launch through to public release.
UI DesignUser Experience
Public Relations Division Member
Rakan EXCO MMU
Jul 2025 – Present
• Managed communication and promotional content for club events, reaching over 500+ students through social media and campus channels.
• Collaborated with cross-department teams to plan and execute campaigns that strengthened student engagement and club visibility.
• Handled post templates and developed copywriting, branding, and event coordination skills.
CommunicationContent ManagementEvent Coordination
Participant
Cultural Study Tour Programme, FPT University Da Nang
Apr 2024 – Present
• Participated in a 5-day cultural exchange program with Vietnamese students and collaborated to design and manage a Malaysian cultural booth, showcasing traditional games such as Congkak and local delicacies.
• Engaged with over 100 visitors from over 10 countries, promoting cross-cultural understanding and enhancing teamwork, adaptability, and global design perspective.
Cultural ExchangeTeamworkDesign Management
Exchange Student
Fall Semester Exchange Programme, Sejong University Seoul
Aug 2024 – Dec 2024
• Achieved a GPA of 3.8 while completing a semester focused on design and cultural studies.
• Collaborated with 30+ local and international students on design projects, strengthening cross-cultural communication and design empathy.
• Engaged with Ader Error (Seongsu branch) as part of design-related coursework, gaining exposure to Korean fashion and creative industry practices.
Design StudiesProject Collaboration
Logistics & Event Planning Lead
Kongsi Kasih CSR Project
Aug 2023 – Nov 2023
• Spearheaded the end-to-end planning and logistical execution of a community outreach program for 30+ orphans.
• Managed the procurement and transport of essential goods while designing an interactive 1-day itinerary.
• Coordinated a team of 12 volunteers to ensure seamless event flow and optimal resource utilization.
Event PlanningLogistics ManagementTeam Coordination
Education
Multimedia University (MMU)
Bachelor of Multimedia (Hons.) · Interface Design
2023 – 2026
Multimedia University (MMU)
Foundation in Creative Multimedia
2022 – 2023
Certifications
CS50 Introduction to Cybersecurity
Harvard University
Figma UI/UX Design Advanced
Udemy
Skills
BlenderKeyShotAutodesk MayaDaVinci ResolveCapCutAdobe IllustratorAdobe PhotoshopUizardHotjarSketchAdobe XDFigma
Languages
Malay (Native or bilingual proficiency)English (Full professional proficiency)Arabic (Limited working proficiency)Korean (Elementary proficiency)