Jacob Shamblin

● Supporting full-scope marketing services including SEO, Social, Websites, Email and Branding. ● Designed landing pages and microsites with UTM tracking, GA4 Events and Adwords Campaign Building. ● Led Brand Development and content strategy across digital platforms to boost engagement and consistency. ● Created and Launched segmented email and paid media w/ analytical insights with creative execution.

● Led marketing and sales initiatives by ensuring alignment with stakeholder objectives. ● Directed website redevelopment, including CMS integration, content strategy, and SEO optimization. ● Managed stakeholder relationships, provided regular project updates, and ensured strategic alignment. ● Implemented agile project management methodologies to streamline processes and enhance adaptability.

● Oversaw comprehensive marketing operations and strategic implementation. ● Managed digital and print marketing channels, including social media, email, SMS, and ads. ● Collaborated with admin and clinical teams to maintain accurate service offerings and brand consistency. ● Organized the annual fair focused on pediatric programs, featuring 20 vendors and 1,200 + attendees.

● Led digital transformation efforts for a forklift dealership with five locations and $40 million in revenue. ● Conducted a 30-page digital audit on the first day, identifying key areas for improvement. ● Managed SEO strategy, including local, content, onsite, and offsite SEO optimization. ● Spearheaded a website relaunch, integrating a new CMS, videography, and iconography. ● Increased Google Insights impressions from 3,500 to over 9,000 in two months. ● Managed paid and organic social media marketing and established multiple ad accounts.

● Acquired over 70 client accounts in the Grand Rapids and Detroit Market ● Tailored sales presentations to different verticals in an A/B split audit environment. ● Analyzed potential CPA volume to prioritize sales efforts addressing vertical challenges ● Maintained professional expertise through industry workshops and publications. ● Provided historical sales records and contributed to team growth initiatives.

● Assisted talent acquisition and marketing teams in distributing content across four social media platforms. ● Managed content for the Special K brand relaunch and streamlined employee testimonials. ● Handled Facebook inquiries on Kellogg’s Career page and implemented Facebook data widgets.

● Promoted four times, initially started as an intern; eventually overseeing all marketing operations managers ● Recruited over 1,500 employees through content marketing and targeted Facebook advertising. ● Was directly responsible for Paid Search and Paid Social - Content - Not Budget ● Managed website backend updates and email marketing campaigns. ● Developed employee manuals and optimized internal communication processes.