About
I help brands turn content into real business growth, not just posts for the sake of posting. My work spans social media strategy, short-form video, and campaign planning across platforms like Instagram, TikTok, Facebook, and YouTube. I've led growth work for creators and startups, including taking a tech startup's Instagram reach from under 1K to 126K accounts (a 685% increase) in five months, and supporting YouTube channel growth to 100K subscribers and a Silver Play Button. I run Nicole Media Magic, a content strategy consultancy, where I build systems for founders and small teams who want a thinking partner, not just someone to execute a task list.
What I'm looking for
Remote, freelance or contract work in social media strategy, content marketing, or growth management. I'm drawn to founders and small teams who want real strategic partnership, not just content output. Open to ongoing engagements across Instagram, TikTok, YouTube, and short-form video production.
Experience
Freelance Social Media Manager
Freelance
Jun 2022 – Present
Managed and grew Instagram, TikTok, and Facebook accounts.
Handled both local and international clients Created engaging content, captions, and graphics to boost brand presence.
Developed organic growth strategies and improved audience engagement.
Proficient in Canva, Meta Business Suite, and social media analytics tools.
CanvaMeta Business SuiteSocial Media AnalyticsAdobe Premiere ProCapCut
Marketing Assistant
Socia
Apr 2025 – Dec 2025
Joined as a pioneer team member and Marketing Assistant, leading launch marketing for a Philippine software startup. Built and executed a founder-led personal branding strategy, translating founder credibility into audience growth across Facebook, TikTok, and Instagram. Grew the brand's existing Facebook presence and drove steady follower growth on TikTok through consistent, creator-style content. Organized and managed inbound leads generated through content, working closely with the founding team on go-to-market execution. Operated with full ownership in a fast-moving, resource-lean startup environment.
Founder-Led BrandingSocial Media GrowthContent StrategyStartup Marketingcontent system
Social Media Manager and Video Editor
Franklin Miano
Sep 2021 – Apr 2023
Managed social media and video content for Frank Media, working closely on the founder's brand across Facebook, Instagram, and YouTube. On YouTube, handled content research, scripting, editing, and posting, helping grow the channel from 15K to 100K subscribers and earning the Silver Play Button. Also led Facebook growth, helping the page reach 300K followers, alongside content strategy and posting on Instagram to build consistent audience growth and engagement.
YouTube Growth StrategyContent ResearchScriptwritingVideo Editingsocial media management
Education
Saint Louis College
Humanities In Social Sciences
2020
Castor Z. Concepcion Memorial National High School
Special Science Class
2018
Skills
team leadedrpersonal brandingcontent creatorCompetitor ResearchMarketing AnalyticsclaudeCapCutContent PlanningCanvaAdobe Premiere ProTikTok Content StrategyScriptwritingbrand identitycopywritingcampaign managementyoutube strategyinstagram growthShort-form video editingContent StrategySocial Media Strategy