Jaira Zurbito

• Lead social media strategy across Instagram, LinkedIn, and TikTok for two brands in education and adventure sports. • Build content calendars and write copy in English and Spanish, adapting voice and format for each platform. • Deliver monthly performance reports translating Meta Business Suite data into actionable insights, directly informing content pivots and budget decisions for both founders. • Automated content scheduling and reporting workflows using Metricool and Buffer, reducing manual admin time and maintaining consistent publishing cadence across both brands.

• Founded and scaled a raw and frozen steak business from a 20kg/month pilot to 300kg/month, achieving 15x growth within the first year. • Expanded distribution from city-level to province-wide and across the full region through direct sales and courier logistics. • Drive all sales and marketing via Facebook and Instagram, managing content, customer DMs, order processing, and fulfilment end-to-end. • Handle full business operations: supplier sourcing, inventory management, pricing, and last-mile delivery coordination.

• Produced 12+ targeted posts/month, achieving consistent above-average engagement rates that outperformed the B2B SaaS industry benchmark. • Managed 100+ weekly support tickets via Gorgias with a consistent 95%+ CSAT score, reducing average resolution time through macro templates and escalation SOPs. • Handled returns and refund workflows across Shopify and Klaviyo, maintaining SLA compliance across peak sales periods. • Grew LinkedIn audience by 35% in 3 months through founder thought leadership content, contributing to a measurable increase in inbound pipeline inquiries. • Coordinated 10+ influencer partnerships per quarter, raising visual content standards that contributed to measurable follower growth on Instagram and TikTok. • Briefed and managed creative studio deliverables, cutting content turnaround time by streamlining the approval workflow. • Acted as Project Manager assistant on select campaigns, coordinating between warehouse personnel, production studios, and partner business owners to keep product inventory, shoot logistics, and giveaway fulfilment on schedule. • Built content calendars covering 3 channels (social, email, customer copy), maintaining consistent publishing cadence and month-on-month engagement growth. • Delivered monthly CX reports surfacing recurring ticket themes, enabling the team to reduce repeat inquiries through proactive FAQ updates.

• Supported the B2B sales team across retail and supermarket accounts in the UAE and wider GCC, managing order processing, quotations, distributor follow-ups, and CRM updates in HubSpot. • Contributed to multiple product launches and regional market expansions, coordinating samples, sales kits, distributor onboarding, and launch communications. • Coordinated trade shows and industry events end-to-end: booth logistics, sample preparation, distributor meetings, and post-event follow-up. • Streamlined sales reporting and trade-show workflows by building reusable templates and checklists, reducing prep time and improving handoffs. • Produced weekly and monthly sales and inventory reports for management, surfacing trends and informing planning.

• Resolved high-volume customer inquiries for international travel and hospitality accounts using Amadeus GDS, consistently meeting SLA, accuracy, and CSAT standards. • Built foundational skills in escalation handling, multi-channel support, and working with global brand standards.