Ibiaye Jane  Nawa

Ibiaye Jane Nawa

Content Strategist & Scriptwriter| I help service businesses turn their expertise into written contents that engages and convert.

Abuja, Nigeria

#OpenToWork

About

Content Strategist and Writer with 2 years of experience developing content systems, content angles, topic plans, storytelling frameworks, video scripts, social content, and brand copy designed to build authority, engage audiences, and drive action. I combine content strategy with hands-on writing across long-form content, carousels, podcasts, short-form video content and direct-response content. I work with service-based businesses, personal brands, coaches, and content creators across the US, UK, Canada, and Nigeria, translating brand expertise into clear, audience-focused content and consistent publishing systems. My work spans content ideation, audience-focused angles, content planning, storytelling, authority positioning, voice matching, hooks, CTAs, and content repurposing, with measurable results including a 44% improvement in video completion rates and a 56% increase in paid advertising ROAS.

What I'm looking for

I’m looking for remote opportunities with service-based businesses, agencies, startups, founders, and growing brands that need strategic content. I specialize in content writing, website copy, email copy, social media content, and content strategy. I’m interested in long-term, full-time, part-time, contract, or retainer opportunities where I can understand a brand’s audience, voice, and goals and create content that builds trust, attracts the right audience, and supports business growth.

Experience

Content Strategist & Video Content Writer

Achtwoo Larry (LarryPoolGuy)

Jan 2026 – Dec 2026

• Developed content topic ideas, talking points, B-roll scripts, and video messaging for a pool cleaning and maintenance brand across Instagram and YouTube. • Developed two full podcast series: one focused on summer pool problems and another on the creator's journey to 100K YouTube subscribers, including episode topics, talking-point outlines, and script frameworks. • Build authority-driven content structures using hooks, on-screen text direction, voiceover copy, visual direction, and CTAs aligned with engagement and inbound service goals. • Create practical content frameworks that give the video team a clear visual and verbal roadmap while maintaining a natural delivery. • Developed content topics and talking-point outlines to support consistent publishing and cross-platform repurposing. • Developed SEO blog articles for search engine optimization and ranking to increase brand awareness and positioning. • Key achievement: Scripts consistently generate strong organic reach, with several pieces repurposed across platforms due to performance.

Content StrategyVideo ScriptsSEO

Content Strategist & Authority Content Writer

Sai (@only1sai)

Jan 2025 – Dec 2025

• Develop content topics and talking-point outlines for a personal brand helping experts and professionals build authority online. • Frame content around authority-positioning angles designed to attract high-achieving professionals and establish the creator as a strategic guide. • Rewrite and refine content in the client's direct, contrarian voice using a structured Title / Inspiration / Angle / Talking Points framework. • Key achievement: Content planning has supported a consistent publishing schedule and reinforced the client's thought-leadership positioning in personal branding.

Content StrategyAuthority PositioningContent Writing
Courtney Cole

Content Strategist & Social Content Writer

Courtney Cole

Jan 2025 – Dec 2025

• Develop storytelling-led carousel content for a personal brand helping small business owners scale their online presence. • Create monthly content topic calendars and talking-point outlines to support consistent, on-brand publishing and reduce production time. • Structure content around Hook → Relatable Moment → Insight → Lesson → CTA to encourage shares, saves, comments, and DM conversations. • Voice-match content to the client's warm, conversational brand voice and format it for Instagram. • Key achievement: Storytelling carousels consistently rank among the highest-performing content formats on the account and regularly generate DMs and comments.

Content StrategyCarousel ScriptsInstagram

Content Strategist & Direct Response Copywriter

P413 Media

Jan 2024 – Dec 2024

• Delivered high-volume content and video scripts for a fast-paced media brand while maintaining consistency across a high-output workflow. • Developed storytelling and action-driven messaging designed to keep audiences engaged from the opening hook through the final CTA. • Built a niche-specific hook library of tested opening lines for use across video scripts and copy formats. • Key achievements: Video scripts produced a 44% improvement in video completion rates and contributed to a 56% increase in paid advertising ROAS through stronger, more targeted video messaging.

Video ScriptsDirect Response CopyStorytelling

Education

Ebonyi State University, Nigeria

Bachelor of Science in Education (B.Sc.Ed) · Economics

Certifications

Copywriting Mastery

Best Pen Agency

Skills

Direct-response copyYouTube scriptsShort-form video scriptsEngagement-focused CTAsVideo contentSocial contentBrand storytellingContent repurposingAuthority positioningContent frameworksMonthly content calendarsTopic planningContent anglesContent ideationWriting & CopyContent MarketingContent Strategy

Languages

English (Native or bilingual proficiency)