Janina Bembenek

Janina Bembenek

Brand & Marketing Leader in Fresh Produce FMCG, Europe and Beyond

Konstanz , Germany

#OpenToWork

About

Brand & Marketing Leader in Fresh Produce FMCG, Europe and Beyond Over the past four years, I've built and led national and international brand mandates in the fresh produce industry, sitting at the intersection of consumer insights, brand management, commercial marketing, go to market and corporate communications. One highlight was taking a pear brand from 0 to 33% brand awareness within three years, on a six figure budget, an achievement recognized with a German Brand Award. Alongside my European work, I've also gained experience in international market entry, including China, giving me a broader perspective on how fresh produce brands can travel across markets and cultures. I'm now looking for my next challenge, ideally with an international scope, where I can keep building brands that connect with people well beyond their home market.

What I'm looking for

I'm seeking a remote or highly flexible role for a European or, ideally, global brand. Based near Zurich Airport, I'm extremely mobile and open to international travel.

Experience

Obst vom Bodensee

Head of Marketing and Communications

Nov 2022 – Present

Obst vom Bodensee

Skills

ProduceFresh produceFMCGProduct ManagementGo to marketProject ManagementB2B marketingMarketing

Languages

English (Full professional proficiency)French (Full professional proficiency)German (Native or bilingual proficiency)