Justin Bergeson

Advised founder-led AI technology companies on revenue strategy, sales execution, and pilot conversion, helping close 5 paying pilot clients within the first 3 months. Supported revenue modernization for a services organization with a $1B revenue target; diagnosed a $30M revenue leakage issue and designed tactical improvements across 96 locations. Architected and implemented 3 targeted revenue initiatives that increased win rates by 25%+ within 4 months while modernizing playbooks tied to rep tenure, effectiveness, and execution quality.

Unified siloed business units into a cohesive go-to-market organization, improving enterprise win rates 15% through tighter collaboration and more consistent client engagement. Developed outbound and inbound pipeline strategies that increased qualified pipeline volume 40% and average deal size 50%. Scaled production from $3M ARR to $7M+ in annual net-new revenue by implementing a team-selling framework, consultative playbooks, and disciplined pipeline management. Enabled AE teams to consistently achieve $800K to $1.2M quotas and close 2 to 4 enterprise anchor accounts valued at $150K to $500K+. Secured 7 multimillion-dollar contracts with major U.S. health systems by targeting multi-location providers and shaping account-based pursuit strategies. Repositioned messaging around client outcomes and complex stakeholder needs, increasing enterprise engagement rates 25%.

Built the firm's consultative sales methodology, playbooks, and enablement framework from the ground up, increasing average deal size 30% and close rates 22%. Scaled the producer team from 1 to 8, strengthened quota attainment, and reduced ramp time by 40%. Launched vertical go-to-market strategies that more than doubled net-new client acquisition and improved positioning in underserved target segments. Designed onboarding, team-selling, and messaging programs that reduced new-hire ramp time from 6 months to 3.5 months. Delivered 18% year-over-year client growth during recessionary conditions by adapting outbound strategy and maintaining relationship quality.

Built the sales and marketing engine from the ground up, generating $5.6M in new revenue and closing 140 net-new enterprise clients across 8 states. Scaled go-to-market strategy from early-stage growth to $10M ARR while establishing a repeatable enterprise sales motion across healthcare systems. Led cross-functional productization of 6 AI and machine learning solutions with PhD data scientists and marketers, converting technical capabilities into sales messaging and value propositions. Deployed automated, multi-channel outbound programs that lowered customer acquisition cost 40% and improved marketing ROI 3.2x. Built a performance culture that delivered 115% of quota during the COVID-19 period.

Built go-to-market strategy, sales process, and client engagement infrastructure for a specialized defense solutions business. Navigated complex government procurement cycles and cultivated Pentagon-level relationships that led to sole-source DoD contract wins. Advanced the offering from concept to institutional adoption, including codification into Marine Corps doctrine and assignment of 2 National Stock Numbers.

Directed enterprise sales operations across the Kansas City market, generating $15M in new revenue and achieving 150%+ of quota through strategic account development and pipeline expansion. Led account teams through complex enterprise technology sales cycles, earning 6 President's Club awards and 44 Top Producer recognitions. Grew territory revenue 125% over 6 years by building and coaching a solutions sales team focused on net-new premier accounts. Developed C-suite relationships and strategic penetration plans that secured multimillion-dollar contracts in healthcare and manufacturing.

Rebuilt an underperforming 8-person team into a high-output sales organization, increasing production 80% in 8 months. Hired, trained, and coached sellers who produced 6 President's Club winners and a Rookie of the Year honoree. Achieved 100% sales rep retention while rebuilding, training and coaching an underperforming 8-person team in a historically high-churn sales environment, strengthening morale, accountability, and production.

Ranked top producer in net-new customers for 5 consecutive years and in mid-major account sales for 4 years. Promoted into major accounts and closed 11 net-new enterprise accounts through competitive displacement and executive relationship development.

Led Fire Support Marines in peacetime and combat operations in Iraq, earning 2 meritorious promotions and 15 medals, including 2 combat decorations. Selected by senior officers to teach Fire Support applications, reflecting rapid mastery of complex material and strong instructor leadership.

Building a Quality Team

Reardon and Associates

Advanced Telemarketing and Prospecting

Kingston Group

Sandler Sales Training

Sandler Sales Training

Keys to the Complex Sale

Sales Performance International