JD O’CONNOR

Technical Environment: HubSpot Enterprise, Salesforce, Power Automate, Google BigQuery. ● Revenue Architecture: Architected the global HubSpot-to-Salesforce integration for a $500M+ pipeline, establishing a "Single Source of Truth." Mapped custom objects to ensure 100% visibility on lead-to-revenue attribution across 3 continents. ● Process Engineering: Designed and deployed the "Campaign-in-a-Box" framework. This standardized asset delivery reduced regional deployment time by 70% (from 2 weeks to 24 hours) and eliminated brand compliance errors. ● Automation Strategy: Developed custom Power Automate workflows to handle complex lead routing logic (Tier 1 vs. Tier 3 support), reducing manual data entry by 15+ hours/week per region. ● Tech Stack Optimization: Audited and consolidated legacy marketing tools, reducing MarTech bloat and saving ~15% in annual software licensing costs. ● Data Governance: Implemented strict data hygiene protocols to ensure database health for a global contact base of 100k+.

Technical Environment: Zapier, Asana, Google Data Studio, Meta Ads Manager, Make.com. ● Workflow Automation: Implemented middleware automation (Zapier) that streamlined the delivery of digital assets, increasing team capacity by 25% without additional headcount. ● SaaS GTM Strategy: Led Go-To-Market execution for key SaaS client accounts, translating complex technical product features into value-based messaging for non-technical C-Suite buyers. ● Client Retention: Increased retention rates by restructuring reporting mechanisms to focus on "CAC/LTV Modeling" rather than vanity metrics, securing long-term contracts for a portfolio of 200+ clients.

Technical Environment: PHP, MySQL, WordPress, WooCommerce, Programmatic SEO. ● Platform Development: Served as the technical link between the CTO and Marketing. Oversaw the roadmap to ensure marketing requirements (e.g., attribution tracking) were hard-coded into the product build. ● Programmatic SEO: Engineered a "Programmatic SEO" architecture using dynamic templates, driving a 3x increase in organic user sign-ups over 18 months without paid media spend. ● E-commerce Scale: Launched and scaled Direct-to-Consumer (DTC) online stores, managing the full stack from Shopify/WooCommerce setup to paid traffic drivers.

● Channel Marketing: Managed channel partner relationships and MDF (Market Development Funds) allocation, optimizing ROI on partner-led activities across the retail sector. ● Launch Execution: Coordinated product launches for consumer electronics, ensuring digital assets were synchronized across retail and online channels.

● Global Infrastructure: Managed the CMS and web infrastructure for 7 global regions, ensuring 99.9% uptime and localization compliance. ● MarTech Implementation: Executed the initial rollout of Salesforce Pardot drip campaigns, building the technical foundation for automated lead nurturing. ● Web Development: Hand-coded custom landing pages and microsites (HTML/CSS/PHP) to support rapid campaign testing.