About
Digital marketing professional with experience in technology and data management, digital analytics, and institutional communications within the sports sector.
I hold a degree in Digital Communication and certifications in Data Science and Marketing Analytics, bringing an analytical perspective to campaign management, social media, and email marketing.
Experience
Digital Marketing Manager
Aug 2025 – Present
- Manage institutional technology and data, including platform administration and information workflows.
- Develop data analytics to support decision-making for communications and marketing initiatives.
- Manage institutional social media, including content planning and performance monitoring.
- Execute email marketing campaigns, including writing and distributing newsletters (e.g., sports tourism).
Data AnalyticsSocial Media ManagementEmail Marketing
Dominican Olympic Committee (COD)
Business Analyst
Jan 2024 – Jun 2025
- Led, mentored, and collaborated with a team of Spanish-speaking Business Analysts and content specialists.
- Allocated tasks, managed workflows, and ensured high-quality, on-time delivery of results.
- Conducted quality assurance reviews and continuously refined team processes for greater efficiency.
- Guided the creation of business case studies, analytical scenarios, and structured content across finance, public policy, e-commerce, and strategy, in both Spanish and English.
Business AnalysisQuality AssuranceContent Structuring
Outlier (Alignerr)
Marketing Assistant
Nov 2021 – Jan 2023
- Managed paid media placements across communication outlets.
- Coordinated institutional advertising campaigns.
- Managed institutional legal publications.
Paid MediaAdvertising CampaignsLegal Publications
National Disability Council (CONADIS)
Education
Universidad APEC
Bachelor's Degree · Digital Communication
2025
Certifications
Data Science - Intermediate Level
Instituto Dominicano de las Telecomunicaciones (INDOTEL)
Jan 2026 – No expiry
Marketing Analytics
University of Virginia Darden School of Business
Dec 2024 – No expiry
Google Analytics Certification
Google Digital Academy (Skillshop)
Oct 2024 – No expiry
Certification in AI-Powered Results-Oriented Advertising
Google Digital Academy (Skillshop)
Jan 2024 – No expiry
Skills
SQLPythonMailchimpMeta Business SuiteGoogle AnalyticsPower BIExcel
Languages
Spanish (Native or bilingual proficiency)English (Full professional proficiency)
