Jeremy Gravell

• Led a full performance overhaul of Google Ads and Microsoft Ads accounts through conversion tracking refinement, keyword restructuring, ad copy optimization, and landing page CRO, resulting in a 36% YoY reduction in cost per funded loan and an increase in funded conversion rate from 2.3% to 4.3%. • Partnered with the analytics team to develop a Logi dashboard integrating full-funnel performance data from inquiry to funded loan, enabling improved attribution visibility and faster optimization across channels and campaigns. • Collaborated with sales, CRM, and marketing automation teams in quarterly performance reviews to align campaign strategy with funnel performance insights, customer feedback, and business priorities. • Managed and mentored a paid search specialist supporting Google Ads, Microsoft Ads, and CRO initiatives through ongoing strategy sessions, performance reviews, and campaign optimization planning.

• Developed and executed Facebook evergreen acquisition funnel promoting Investor’s Edge platform, leveraging educational content, webinars, and retargeting strategies, resulting in an 81% ROAS increase and a 45% CPA reduction. • Implemented a multi-channel brand reputation strategy combining review generation initiatives, response workflows, and branded search campaigns, improving conversion rates by 57%, ROI by 54%, and reducing refunds by 66%. • Built and optimized paid acquisition funnels using A/B testing across audiences, creative, and messaging to improve lead quality and revenue performance across mortgage funnel stages.

• Launched an email marketing campaign for luxury hotel rebrand and reopening initiative, leveraging A/B testing and lifecycle messaging to generate $11,221 in revenue and 3,640% ROI. • Led UGC-driven social media campaign (#MomentOfAhh) to increase brand engagement and direct bookings, resulting in 21.6% growth across Facebook and Instagram audiences, a 95.6% increase in social engagement, and $5,254 in revenue with a 776% ROI. • Managed 10–12 boutique hotel accounts executing multi-channel marketing strategies across paid search, social media, email, and content marketing to drive direct bookings and revenue growth.

Meta Blueprint Certification

Meta

Google Ads Certification

Google

Google Analytics 4 Certification

Google