About
I am a communication professional with over three years of experience at a creative agency specialising in point of sale and brand activation. Most recently, I have worked at Happen In Creative Solutions since 2024, building strategies, communication plans, POS materials, and activations for brands like Nestlé, Colgate-Palmolive, Henkel, and De'Longhi.
My work spans creative strategy development, copywriting, and social media management using tools such as Meta Business Suite, Microsoft Office, Canva, and CapCut. I have managed projects from briefing to execution, including social media planning, community management, metrics analysis, and performance reporting for clients like Reckitt Portugal and PPG Dyrup.
What I'm looking for
Creative professional with 3+ years in agency, ready to bring strategic and content expertise client-side. I'm looking for a role where I can build something with continuity — contributing to a brand's growth over time, in a collaborative, international environment that values creativity, autonomy and genuine human connection. Ideally hybrid or remote, with room to grow.
Experience
COPYWRITER · CREATIVE STRATEGIST · SOCIAL MEDIA MANAGER
HAPPEN IN CREATIVE SOLUTIONS
Jan 2024 – Present
Creative strategy development and proposal creation for clients, across online and offline contexts Concept creation, copywriting and content development for campaigns, brand activations, POS materials and trade marketing initiatives Project management and coordination of integrated communication initiatives across multiple channels and formats Social media management for Reckitt Portugal, PPG Dyrup and SGT Midea Portugal, including community management, content production, metrics analysis and performance reporting Direct client contact and account management
Creative strategyCopywritingSocial media management
CREATIVE STRATEGIST, COPYWRITER & SOCIAL MEDIA MANAGER
STUDIORISE
Jan 2023 – Jan 2023
Social media management and digital marketing strategy development.
Social media managementContent creation
COMMUNICATIONS & PUBLIC RELATIONS
YOUNG NETWORK GROUP — TAYLOR
Jan 2021 – Jan 2022
Support in implementing communication plans Writing and adapting press releases and corporate content Media liaison and follow-up, and account support Monitoring media coverage, compiling clippings and preparing client reports Logistical support for organising events and brand activations
Communication plansPress releasesMedia liaison
Internship - Content creation and support for corporate communications
LEARNING HEALTH, HOSPITAL DA LUZ
Jan 2022 – Jan 2022
Content creation and support for corporate communications in a healthcare setting.
Content creationCorporate communicationsHealthcare communications
Internship - Digital media planning and communication strategy
WAVEMAKER
Jan 2021 – Jan 2021
Digital media planning and communication strategy at a leading international agency.
Digital media planningCommunication strategyMedia planning
Education
NOVA IMS
Master’s Degree · Digital Marketing & Analytics
2021 – 2024
UNIV. CATÓLICA PORTUGUESA
Postgraduate Program · Social Brands – Digital Marketing & Communication
2020 – 2021
ESCS
Bachelor’s Degree · Advertising & Marketing
2017 – 2020
Skills
social mediacontent strategistStorytellingPaid MediaTrade MarketingCapCutPOSIA GenerativaCanvaMicrosoft OfficeMeta Business Suite
Languages
Portuguese (Native or bilingual proficiency)English (Full professional proficiency)Spanish (Elementary proficiency)
