About
Marketing leader with 7+ years of experience transforming business goals into integrated campaigns that build brand awareness, engagement, and growth. Skilled in brand strategy, storytelling, and data-driven decision-making across digital, social, experiential, and traditional channels. Adept at guiding cross-functional teams and creative partners to deliver cohesive brand narratives and measurable business results. Proven success managing multimillion-dollar budgets and translating insights into strategic marketing initiatives.
What I'm looking for
A collaborative and positive team within Media, marketing, Project Management and client relations.
Experience
Senior Communications Designer
Initiative
Jan 2022 – Present
● Directed multi-channel campaigns including digital, social, OOH, and experiential to elevate KPMG’s brand with B2B decision-makers.
● Collaborated with creative, PR, and content partners to maintain brand consistency across owned, paid, and earned channels.
● Managed and developed a team of five, fostering collaboration, accountability, and creative excellence.
● Delivered audience insights and performance reporting that informed executive-level marketing decisions.
Data-Driven MarketingBrand ActivationsTeam MentoringMulti-Channel CampaignsBrand ConsistencyPerformance ReportingBrand StrategyIntegrated CampaignsAudience Insights
Senior Associate & Planning Associate (DRTV)
GroupM
Jan 2019 – Jan 2022
● Planned and optimized national DRTV campaigns for brands including Indeed and Haribo, driving measurable sales and brand lift.
● Translated campaign data into actionable insights to inform creative and messaging strategies.
DRTV CampaignsCampaign OptimizationData Insights
Senior Project Manager
Horse Races Now, LLC
Jan 2018 – Jan 2019
● Directed marketing strategy for a mobile sports wagering app, integrating paid, social, and partnership tactics to drive acquisition and engagement.
● Built brand and media partnerships generating $20K+ in incremental revenue and expanding reach.
Marketing StrategyPartnership TacticsRevenue Generation
PR & Business Development Roles
Various Clients
Jan 2017 – Jan 2018
● Led influencer campaigns, brand communications, and media outreach for consumer and entertainment clients, developing storytelling skills that support integrated marketing initiatives.
Influencer CampaignsBrand CommunicationsMedia Outreach
Education
University of Louisville, KY
B.A. in Communication · Communication
2016
Skills
marketingmedia planningAnalytics & ReportingBudget ManagementCreative CollaborationAudience InsightsIntegrated CampaignsBrand Strategy
