Jonathan  Amadi

Jonathan Amadi

Brand Activation specialist, Client relationship manager, Marketing strategist

Manchester , United Kingdom

#OpenToWork

About

Results-driven Client Relationship Manager, Marketing Communications, and Business Development Professional with years of experience driving strategic partnerships, stakeholder engagement, brand growth, consumer acquisition, and revenue-generating marketing initiatives across Nigeria. Proven track record managing high-profile experiential marketing projects, trade activations, sponsorship programs, and multi-state campaigns including NYSC activations, university partnerships, nationwide in- bar activations, the Calabar Carnival, Ojude Oba Festival, and large-scale cultural and lifestyle events. Successfully built and maintained relationships with corporate clients, educational institutions, student bodies, vendors, hospitality partners, and community stakeholders while delivering measurable business outcomes. Experienced in account management, sales support, partner engagement, business development, campaign execution, project coordination, and stakeholder communication. Recognized for exceptional relationship- building abilities, strong communication skills, strategic thinking, problem-solving capabilities, and the ability to manage multiple projects simultaneously while maintaining high levels of client satisfaction and operational excellence.

What I'm looking for

I specialize in helping emerging and established brands solve marketing challenges, improve market penetration, and connect with their target audiences through practical, results-driven strategies. I develop and execute consumer-focused brand experiences that go beyond visibility to build awareness, emotional connection, engagement, and lasting brand relationships.

Experience

Brand strategist, Activations

Jan 2024 – Present

• Manage multiple client accounts and serve as the primary liaison between clients, internal teams, vendors, and stakeholders. • Develop and execute integrated marketing campaigns, trade activations, sponsorship programs, consumer engagement initiatives, and experiential marketing projects. • Build and maintain strong relationships with corporate clients, educational institutions, hospitality partners, event organizers, and community stakeholders. • Coordinate campaign planning, budgeting, logistics, vendor management, project execution, and post- campaign evaluation. • Prepare proposals, sponsorship decks, activation reports, client presentations, and strategic marketing recommendations. • Monitor campaign performance and provide data-driven insights to improve customer engagement, lead generation, and return on investment. • Supervise activation teams and coordinate multiple projects simultaneously while ensuring quality delivery and brand consistency. Key Achievements • Successfully managed over 30 concurrent projects while maintaining a 95% client satisfaction rate. • Improved campaign engagement by up to 40% through targeted communication and consumer engagement strategies. • Delivered large-scale university activations, NYSC campaigns, cultural event activations, and hospitality partnerships for leading consumer brands.

CommunicationProblem solvingMarketing CommunicationsCampaign PlanningVendor Management

Markbridge communications

Operations & Purchasing Specialist

Jan 2020 – Feb 2024

• Managed procurement operations, supplier negotiations, inventory planning, and vendor relationships. • Built and maintained productive relationships with suppliers and service providers to ensure operational efficiency. • Implemented cost-control measures and strategic sourcing initiatives to improve business performance. • Produced operational reports and performance dashboards to support management decision-making. • Collaborated with cross-functional teams to streamline business processes and improve productivity. Key Achievements • Reduced operational costs by 18% through strategic sourcing and supplier negotiations. • Improved team productivity by 22% through process optimization and operational improvements.

Procurement OperationsSupplier NegotiationsInventory Planning

Lizzy Group

Studio 24 Nigeria

Media Administrator / Photographer / Photo Editor

Jul 2018 – Jan 2019

• Managed client projects, schedules, service delivery timelines, and customer relationships. • Produced high-quality visual content for marketing campaigns, events, and promotional initiatives. • Maintained strong customer relationships through responsive communication and service excellence. Key Achievement • Achieved a 95% client retention rate through exceptional customer service and relationship management.

PhotographyPhoto Editing

Studio 24 Nigeria

Content Developer & Graphic Designer

Jul 2017 – Sep 2017

• Developed content strategies and managed digital communication for multiple clients. • Created marketing collateral, social media content, presentations, and promotional materials. • Supported brand awareness and audience engagement initiatives across digital platforms. Key Achievement • Increased audience engagement and social media growth by 35% through targeted content strategies.

Content DevelopmentGraphic DesignDigital Communication

LinsonPage Business & Consulting

Education

Babcock University, Nigeria

Bachelor of Arts · Mass Communication

Babcock University

Babcock University

Bsc mass communication · Mass communication

2014 – 2019

Certifications

Project management

New horizon

Aug 2020 – No expiry

Skills

Brand Activation & Exp

Languages

English (Full professional proficiency)