JYOTSANA ALE

Managed Google Ads (Search & Performance Max) and Meta Ads campaigns across UK, UAE, KSA and European markets, overseeing monthly budgets of $27,000–$55,000 across multiple client verticals Generated 3,000+ leads in a single month for a client through a combined Google and Meta Ads strategy. Restructuring campaign architecture, refining audience targeting, and optimising ad creative in real time. Set up and maintained end-to-end conversion tracking across GA4, Meta Pixel, Google Tag Manager and Google Ads for accurate attribution across all active campaigns Delivered weekly and monthly performance reports and tactical media plans for clients across real estate, hospitality, tourism, PR and education sectors Prepared tactical media plans, proposals and presentation decks including a full digital marketing plan for multiple projects including hotel and tourism, real estate, hospitality, and education sectors.

Coordinated marketing campaigns across 6+ brands, supporting content direction, social strategy, and digital execution Acted as a client liaison between brand owners and creative team to align on messaging and timelines Collaborated on visual content and branding briefs, translating ideas into action across Meta, LinkedIn, and Google Managed end-to-end project delivery: content planning, scheduling, performance review Supported strategic rollouts for product launches with a focus on hospitality and tech sectors

Conducted end to end project execution including branding, digital marketing, and campaign planning for 5+ SME clients Managed cross-functional teams including designers, developers, and content creators to deliver on client briefs and brand strategy Oversaw website development projects, ensuring alignment with client goals and brand aesthetics Created and implemented social media strategies, driving audience engagement and brand growth Organized a high-impact design event (“Figma One Day Session”) as part of community engagement efforts Handled campaign performance analysis and presented insights to clients to guide strategic pivots

Independently managed end-to-end recruitment processes from sourcing to onboarding Conducted in-depth assessments and reference checks to ensure candidate quality & fit Built a strong professional network and placed qualified candidates Transcribed a wide range of audio content in Hindi, English, and Nepali languages with high accuracy and attention to detail Utilized transcription software to improve efficiency and quality

Did an eight weeks internship program in administration of the company.

Google Ads Search Certification

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