Geoffrey Phiri

Geoffrey Phiri

Computer Engineer | Web Developer | Digital Marketing Specialist | SEO Expert | Bridging Technology & Marketing for Data-Driven Growth

Lilongwe, Malawi

#OpenToWork

About

I’m a Computer Engineering professional focused on building AI-powered automation systems, data extraction pipelines, and scalable web platforms. My work sits at the intersection of software engineering, digital media, and business automation. I’ve built systems that crawl legal sources, structure labour law data, monitor updates, and support compliant contract generation across African markets. I’ve also developed social media intelligence tools that collect and analyze audience comments from platforms like YouTube and TikTok, using AI to generate sentiment insights, trends, and content recommendations. Alongside software engineering, I’ve worked in digital media and growth strategy, helping Podcast Malawi reach millions of people monthly through content distribution, Meta advertising, and audience engagement. I’m especially interested in AI automation, web crawling, data systems, digital transformation, and building practical technology for African businesses.

What I'm looking for

opportunity to contribute to projects that impact people's lives.

Experience

Hire Africa

System Engineer

Hire Africa

Jan 2025 – Present

Engineered a labour law compliance engine for a global staffing platform that enables international companies to hire talent across African countries without regulatory risk. The system crawls official legal sources, extracts employment regulations, structures them into compliance “golden rules”, and validates generated contracts against country-specific labour requirements. Built automated legal data pipelines with scheduled crawlers and cron-based monitoring that continuously scan government labour law sources for updates, ensuring the platform maintains accurate and up-to-date compliance rules. Developed a social media sentiment analysis platform that retrieves comments from YouTube and TikTok using APIs, cleans and processes the data, and uses AI models to generate audience insights, sentiment trends, and content recommendations. Strengthened platform deployment, security, and reliability by implementing GitHub-based development workflows, deployment practices, Cloudflare protection, and honeypot mechanisms to detect malicious traffic and prevent automated abuse.

Web CrawlingCron Job SchedulingCloudflare
Podcast Malawi

Producer / Digital Technologist

Podcast Malawi

Jan 2024 – Present

Led digital campaigns and audience growth strategies, contributing to a monthly reach of over 8 million people across digital platforms. Managed Meta advertising campaigns and audience targeting strategies that supported revenue generation of approximately $3000 per month. Produced and edited multimedia content while supporting platform distribution and audience engagement strategies. Contributed to high-profile media production, including a Podcast Malawi episode featuring the President of Malawi, helping shape visuals and digital content delivery.

Meta AdvertisingAudience TargetingMultimedia Production

Web Developer / Technical Specialist

Multitalented Business Firm

Jul 2021 – Sep 2024

Developed and deployed 20+ websites and digital platforms for businesses, NGOs, and development programs, including e-commerce platforms, organizational websites, and content management systems. Delivered digital solutions for EU-funded, UNDP-supported, and Government projects, building secure and scalable platforms that supported development initiatives and institutional communication. Built and customized WordPress and web-based systems, integrating APIs, payment gateways, and backend workflows to automate business processes and improve platform functionality. Implemented SEO optimization, performance tuning, and user experience improvements, increasing visibility, engagement, and reliability across multiple client platforms including Honey Products Limited, Growth Accelerator Malawi, Zikomo Foundation, and Mogfords Lake Resort.

WordPressAPI IntegrationSEO

Education

University of Livingstonia

University of Livingstonia

Bachelor Of Applied Science · Computer Engineering

2018 – 2023

Certifications

Digital Marketing Training

Unicaf University

Mar 2025 – No expiry

Mastering YouTube Search Trends and SEO Strategies

SEMrush Academy

Nov 2024 – Aug 2025

Google Analytics Certification

Google Skillshop

Nov 2024 – Aug 2025

AI Career Essentials

ALX_Africa

Sep 2024 – No expiry

Attract and Engage Customers with Digital Marketing

Google

Aug 2024 – No expiry

Foundations of Digital Marketing and E-Commerce

Google

Aug 2024 – No expiry

SEO Certification

HubSpot Academy

Jul 2024 – Aug 2025

Skills

AI API IntegrationsGoogle AnalyticsAutomation PipelinesAPI DevelopmentTailwind CSSTypeScriptNode.jsPythonNext.jsUX/UIgithub workflowssocial media marketingdigital strategySOcial media managementPaid MEdiaSEMSEOWeb Applicationssoftware developmentDigital marketing

Languages

English (Full professional proficiency)