Kanishak Mahajan

• Designed and implemented end-to-end Adobe Marketo Engage – Salesforce integration, including field mapping, sync optimization, and governance. • Led Marketo instance migration (Programs, Assets, and Data), optimizing system architecture and reducing legacy complexity. • Implemented Workspaces, Partitions, and advanced Segmentation, enabling compliant multi-region (EU/US/APAC) campaign execution and structured lead lifecycle management.

• Built and executed Marketo nurture programs, segmentation workflows, and lead management processes. • Integrated Salesforce, Microsoft Dynamics 365, and LinkedIn Campaign Manager, raising MQL-to-SQL conversion by 20%. • Enhanced email campaigns with A/B testing and personalization, increasing open rates by 15%. • Ensured CRM data quality, segmentation, and targeting for revenue-focused campaigns. • Clients: Cetera Financial Groups, McGraw Hills, Alliance, Google, American Express.

• Managed global marketing automation operations across Marketo, Salesforce, and Microsoft Dynamics 365 environments. • Optimized marketing tools, automation workflows, and operational processes to improve efficiency. • Managed project timelines, workflows, and resource allocation to ensure on-time delivery. • Developed performance reports, dashboards, and KPI tracking frameworks for decision-making. • Developed Power BI dashboards and actionable reports for senior stakeholders. • Clients: Arkose Labs, Bluemist Technologies, Tech Data

• Executed and tracked global marketing campaigns, ensuring alignment with strategic goals. • Built campaign performance reports and dashboards, improving decision-making and efficiency by 20%. • Coordinated with cross-functional teams to manage campaign timelines and deliverables.. • Enhanced reporting with Power BI dashboards, improving campaign efficiency by 20%. • Clients: Microsoft, LPL Financial Advisors, Rakuten Viber

• Supported campaign execution and troubleshooting, resolving system, API, and deliverability issues. • Guided stakeholders in designing email templates, landing pages, and forms with best practices. • Assisted in workflow setup, documentation, and process improvements for marketing operations. • Trained stakeholders on campaign tools, A/B testing, and performance tracking. • Clients: Shipserv, Accenture, Capgemini, Symphony, Rubik's, Walgreens Boots Alliance and more.

• Managed Marketo, Salesforce, and Drift integrations to deliver seamless campaign execution. • Implemented nurture programs, personalized journeys, and lead scoring models, boosting pipeline contribution. • Created reusable templates, dynamic landing pages, and forms to accelerate campaign delivery. • Built campaign performance analytics frameworks, reducing cost-per-lead by 25%. • Trained sales and marketing teams on martech best practices for adoption and efficiency. • Clients: AirBNB, Marks & Spencer, Uber, BMW, Sprint Telecom, Verizon.