KARIM ZALAT

Led sales strategy, business development, client growth, and commercial execution for a portfolio of technology-enabled solutions, including custom CRM, AI agents, AI automation, SaaS, web, personalization, analytics, and consulting. • Managed and coached a team of 12 sales representatives selling a variety of digital, SaaS, AI, automation, web, and marketing solutions across office-based and field environments. • Developed sales strategies and market approaches for clients in real estate, hospitality, and Canadian SMB markets, aligning solution positioning to workflow efficiency, customer acquisition, and measurable growth. • Set sales KPIs, forecasts, targets, pipeline routines, and enablement practices to improve visibility, accountability, and execution. • Led the full commercial lifecycle from prospecting and solution positioning through implementation coordination, renewals, and account expansion. • Translated complex technology and AI capabilities into clear business cases and value propositions for business owners and decision-makers. • Partnered with delivery and technology stakeholders to align sales commitments with customer requirements, implementation capacity, and service quality. • Contributed to a marketing and sales program for Bell Canada that generated 400% revenue growth through its reseller channel.

Wizseller

Managed a portfolio of small and medium-sized business clients and developed consultative sales strategies for digital and media solutions. • Built trusted relationships with SMB decision-makers and identified opportunities connected to lead generation, visibility, retention, expansion, and lifetime value. • Developed client-specific account strategies and translated business objectives into measurable commercial recommendations. • Connected customer needs to the right mix of digital and media solutions while reinforcing value throughout the account lifecycle.

Yellow Pages

Managed sales and customer-service operations for a luggage, belts, and wallets business serving B2B and B2C customers, including major retail partners. • Developed and executed sales strategies for retail and e-commerce channels, working with accounts such as Costco, The Bay, and Giant Tiger. • Managed a team of 12 sales representatives and 4 customer-service representatives across acquisition, fulfillment support, and post-sale service. • Led sales campaigns, customer acquisition initiatives, and the launch and growth of the e-commerce channel. • Set forecasts, quotas, KPIs, and performance expectations to create a disciplined operating rhythm for sales and service execution. • Coordinated sales, fulfillment, and customer-service activities to strengthen the customer experience from initial purchase through post-sale support. • Supported the launch of champsluggage.com, contributing to a 275% revenue increase and stronger brand recognition.

Champs Canada

Managed relationships with U.S.-based corporate IT departments and sold end-to-end value-added technology solutions. • Advised corporate technology stakeholders and procurement teams on hardware, software, services, and IT requirements. • Developed value-based proposals and consultative sales approaches tailored to customer budgets, operating needs, and business priorities. • Built and expanded a book of accounts through trusted relationships, disciplined account planning, and solution-led selling. • Received the “Quota Buster” award for quadrupling assigned quotas and “Rookie of the Year” recognition across the Eastern Sales Division.

Insight

Leadership & Management: Strategy Execution

Harvard Business School