About
I am a marketing professional with experience as a Fractional CMO, having developed strong skills in communication, collaboration, and leadership. My work has involved leading strategic initiatives focused on user acquisition and retention, as well as fostering partnerships to enhance brand visibility for brands like Ledger, Microsoft, HBO, Jack Daniels and others.
My expertise includes analyzing market trends and user behavior to craft effective growth strategies tailored for diverse audiences. I have balanced planning and budget allocation with real-time optimization efforts, collaborating across product, business, and leadership teams to drive growth and align creative correspondence initiatives with business goals.
What I'm looking for
I would love to work with a remotely distributed team across the U.S. or internationally.
I am hoping to find meaningful products and/or organizations with a mission and values I believe in, and a team that's kind, creative, and looking to collaborate with an individual who has an open mind and excellent narrative and world-building capabilities, flanked by a long history of executing various big ideas in the GTM phase and beyond.
Experience
FOUNDER
ACTUALITY AGENCY/THE FUZZY COW PODCAST
Aug 2023 – Present
As the Founder of Actuality Agency, I work with tech, defi, and fintech Founders to amplify their unique narratives and help actualize their brands' presence.
To date, Actuality Agency, and my publication The Fuzzy Cow Podcast have worked with over a dozen enterprises and startups, and produced events in collaboration with the following entities and platforms; Al6z, SF and LA Tech weeks, Money 2020, ETH Global, The Indianapolis Public Library.
The DC Blockchain Summit, and The National Alliance for Financial Literacy and Inclusion.
Brand AmplificationEvent ProductionContent Marketing
NORTH AMERICAN DEVREL LEAD & LEAD CONTENT CREATOR, DEVELOPER PORTAL 1.0
LEDGER
Nov 2021 – Apr 2023
At Ledger, I served as the Lead North American Devrel Advocate, where I owned the advocacy efforts for the North American continent and produced end-user and developer-centric events.
As the Community Events organizer for Ledger, I created weekly, monthly, and quarterly events and multimedia content series exclusively for members of Ledger's Discord servers for the 22-23 fiscal year.
I produced and led activations for conferences such as ETH Denver and Render ATL, and created events such as Ladies Love Hocking (Virtual Hackathon), AMAs, and Product Releases (virtual).
Developer RelationsDiscordEvent Production
As Community Manager for F3VC, I helped create and coordinate the marketing and branding efforts of the organization to attract and support Women founders, funders, and developers within the web3 ecosystem across various channels and mediums, resulting in donations of over $25.000 USD to female-led businesses in web3.
During my tenure, F3VC led events for the SHE Indiginomics Summit, F3STIVAL Conference (B.C.), and F3ST Conference (ATL).
Community ManagementWeb3Marketing
PUBLICATIONS MANAGER, PERSONALITY
JACK DANIELS ART BEATS AND LYRICS
May 2016 – Mar 2018
As the Publications Manager and Personality for Jack Daniels' Podcast and touring events series, Art Beats and Lyrics - 1 facilitated and managed the publication of written content and marketing materials for the platform's 17 shows, to ensure uniformity, consistency, and promotion across all relevant markets.
I also led and hosted The SAPIO Show, which increased audiences globally by 13%, and had a successful three-year run that partnered with major media entities to create impactful events with entities such as HBO, Microsoft Jock Daniels, and Art Beats and Lyrics.
Podcast HostingContent MarketingEvent Coordination
Education
Eleven Fifty Academy
Full Stack Web Developer Certification
Clark Atlanta University
BA · History
Skills
Developer RelationsFundraisingPartnership ManagementCommunication StrategyEvents CoordinationMultimedia JournalismExperiential StrategyContent MarketingPartnershipsOptimizationBudget AllocationMarket AnalysisGrowth StrategyUser RetentionUser AcquisitionLeadershipCollaborationCommunication
Languages
French (Professional working proficiency)
