Kelvin Yenson

Kelvin Yenson

Performance Marketing Specialist

Batam, Indonesia

#OpenToWork

About

I am a digital marketing specialist with over 5 years of experience, most recently working as a Sales & Marketing Supervisor at SPA Central Indonesia. My career has focused on performance marketing, social media, and integrated marketing campaigns across various sectors including wellness, hospitality, and lifestyle. My work spans managing Meta Ads, Google Ads, and social media marketing campaigns to drive customer acquisition and revenue growth. I have planned and executed digital and offline marketing strategies, collaborated with cross-functional teams, and optimized campaigns using data-driven approaches. I am skilled in content marketing, SEO, SEM, and project management, having supported brand visibility and business expansion projects.

What I'm looking for

I’m seeking a long-term remote opportunity with an international company that values performance and expertise. I’m particularly interested in roles that offer opportunities for professional growth, greater responsibility, and exposure to international markets while allowing me to work remotely from Indonesia.

Experience

SPA CENTRAL INDONESIA

Sales & Marketing Supervisor

SPA CENTRAL INDONESIA

Jan 2025 – Jan 2026

1. Lead marketing operations for multiple brands and branches within the wellness, hospitality, beauty, and lifestyle sectors. 2. Managed digital campaigns (Meta Ads and Google Ads) to drive customer acquisition and revenue growth. 3. Oversaw social media, promotions, influencer marketing, and brand communication. 4. Collaborated with operations and management teams to align marketing initiatives with business goals. 5. Supported new business launches and expansion projects through strategic marketing execution. 6. Monitored campaign performance and implemented data-driven optimization strategies. 7. Managed marketing workflows and coordinated execution across cross- functional teams.

Meta AdvertisementGoogle AdsCampaign Optimization

Digital Marketing Specialist

TJP GROUP

Jul 2023 – Jul 2024

1. Planned and executed digital marketing campaigns to drive lead generation and customer acquisition. 2. Managed social media and supported content development to enhance brand visibility. 3. Conducted market research to identify trends and opportunities. 4. Monitored budgets and analyzed campaign performance for optimization. 5. Supported sales and business development through client interactions and offline activities.

Digital MarketingSocial Media MarketingMarket Research

Marketing Communication Specialist

CENTRAL GROUP

Oct 2021 – Jul 2023

1. Planned and executed integrated marketing campaigns across digital and offline channels. 2. Lead Meta Ads and social media campaigns to drive leads and revenue. 3. Managed social media content, campaigns, and audience engagement. 4. Collaborated with teams, partners, and influencers to achieve goals. 5. Monitored performance and supported offline events and activations.

Meta AdvertisementSocial Media MarketingCampaign Management

Education

Asia Pacific University of Technology and Innovation (APU/APIIT) Staffordshire University

Bachelor of Arts - BA · Business Management

2017 – 2020

Certifications

Full Stack Digital Marketing

REVOU

2024 – No expiry

Skills

Project ManagementContent MarketingSocial Media MarketingSEMSEOMeta Advertisement

Languages

Indonesia (Native or bilingual proficiency)English (Full professional proficiency)Mandarin (Limited working proficiency)