About
Paid Social and Growth Marketer with hands-on experience managing campaign budgets, testing creatives and audiences, and turning performance data into growth decisions.
Built JKFITT through measurable paid acquisition and cross-platform content, combining analytical campaign optimisation with client management, commercial development and creative production.
Experience
Founder & Paid Social Growth Marketer
JKFITT
Jul 2026 – Present
● Grew JKFITT to 1,940 Instagram followers, generating 214,329 views, 112,961 viewers and 16,871 profile activity actions within 30 days.
● Managed £677 across 47 paid-social activations, generating 117.9K paid views and 8,371 profile visits at approximately 8.1p per visit.
● Tested creatives, audiences and campaign spend, producing two leading Reels with 98,237 and 49,747 views and 1,238 combined follows.
● Expanded the brand onto TikTok, generating 28.4K post views and 19.7K new viewers within 60 days, with 85% of traffic coming through the For You feed.
Paid Social CampaignInstagramTikTok
Business Development Manager
YT Thumbs
Mar 2023 – Oct 2023
● Built and managed a creative-services business centred on Dai Good Talk, generating £12K in revenue over eight months.
● Created a commercial pitch deck used to present the podcast’s audience, content and partnership value to prospective sponsors and brands. .
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• Managed client communication, creative delivery and a small remote team, coordinating briefs, deadlines, feedback and quality control.
Business DevelopmentClient ManagementCreative Delivery
Operations Supervisor
GoPuff
Sep 2022 – Feb 2023
● Led operational decision-making under pressure while protecting service quality in a high-volume environment.
● Used KPIs, team coordination, and rapid problem-solving to maintain consistent performance.
Operations ManagementKPI AnalysisTeam Coordination
Graphic Designer/Editor
Upwork & Fiverr
Oct 2019 – Jan 2021
● Delivered brand-led creative solutions from client briefs and trend analysis, strengthening visual storytelling and commercial judgement.
Graphic DesignBrandingVisual Storytelling
Education
University of Westminster
Commercial Music Performance
2017
Skills
Digital PlatformsAnalyticsCRMCreative ProductionCapCutCanvaAdobe Creative ToolsClient ManagementVisual StorytellingCopywritingPerformance ReportingCreative TestingBudget MonitoringPaid Social Campaign
