Paula Katrina Edwards

• Providing reliable business support to SMEs, start-ups, and growing companies, streamline operations and manage direct client relationships without the cost of full-time local hiring. Specializing in market research, CRM management, handling confidential client and company information, generating leads, client and B2B outreach, and creating marketing strategies. • Developed and executed strategic market entry plans for private business owners, resulting in a 30% increase in international sales and expanded partnerships across Europe and Asia

• Developed strategic partnerships with property owners, brokers, corporate stakeholders, and developers to expand market reach and deal pipeline. • Drive international client engagement through targeted campaigns, presentations, and direct negotiation with foreign investors and expatriates. • Successfully close multiple mid-to-high-value property transactions with local and foreign clients. • Strengthened brand positioning of A-List Realty amidst a saturated realty market. • Enhanced/expanded network of exclusive property and client roster.

• Brokered luxury residential and commercial properties, managing mid-to-high value transactions for foreign and local investors. • Collaborated with a substantial number of brokers, agents, Attorneys-In-Fact, property owners and middlemen in closing deals for rentals from commercial spaces, homes in high-end areas. • Closed deals for foreign investors and expatriates. Handled over 70 property rentals and contracts, including post-lease property inspection and property modification. • Built long term relationships with expatriates, brokers, corporate clients, and property owners. • Delivered full transaction lifecycle support including prospecting, property presentations, ocular, negotiations, documentation, and turnover. Generated consistent revenue by client trust and service excellence.

• Identified and qualified prospective clients to expand the sales pipeline and increase market reach. • Coordinated communication between cross-functional teams to streamline project workflows and improve delivery timelines. • Developed tailored proposals that address client needs, enhancing engagement and conversion rates. • Monitored competitor activity to inform strategic positioning and maintain competitive advantage. • Facilitated negotiation processes to secure agreements that aligned with company objectives and client expectations.

• Streamlined executive scheduling, coordinated high-level communications, and managed confidential business operations to enhance organizational efficiency and support strategic decision-making. • Created strategies to market a garment business, real estate firm, and aircraft maintenance software.

• Conducted lead generation, client qualification, property viewing and negotiation. • Supported sales and business development initiatives for residential property listings. • Contributed to team sales performance

• Co-managed corporate and social events • Led vendor sourcing, contract negotiations, venue designing, logistics, planning and budget coordination. • Managed staff/crew, meals, payroll, and hiring • Ensured seamless execution aligned with client objectives, timelines, and budgets.

• Front line for credit card fraud investigation, resolution and client retention. • Delivered accurate case solution while maintaining service-level agreements.

• Managed premium client accounts focusing on retention, issue resolution, and service excellence while consistently meeting quality and performance metrics.