About
I'm Alexandra — a senior data analyst and sociologist who believes great products start with great questions.
Over the past decade, I've led 500+ research projects across banking, prop-tech, and AI platforms. But I noticed a pattern: teams often collect data without a clear method, then struggle to turn findings into decisions.
This newsletter is my attempt to fix that. Each week, I share practical frameworks for:
• Designing research that answers real business questions
• Analyzing qualitative + quantitative data without bias
• Communicating insights so stakeholders actually act on them
What I'm looking for
I'm looking for a remote Senior Analyst / Research role where I can combine data-driven methods to shape product strategy. Ideal team: building AI, fintech, or civic-tech products; values rigorous research + clear storytelling; open to long-term EOR collaboration (Deel/Oyster/Remote).
Experience
Senior Analyst of Data and Informational systems
SYSTEM TECHNOLOGIES
Jan 2012 – Present
1. Led product research and market analysis (from PRD to actionable insights): Delivered actionable insights from 504 market studies that directly shaped the product roadmap, reducing time-to-market by ~15% without disclosing sensitive strategy.
2. 0-1 MVP Development: Drove MVP development from concept to launch, defining core features and success criteria while protecting proprietary roadmap details.
3. Translated actionable insights of researches into 37 technical requirements cutting requirement rework by 40% and accelerating dev handover. Domains: online+mobile banking, CRM, ERP, core banking, prop-tech projects, parking, ewallet, transport app.
4. Built competitive feature matrices and a data-driven scoring framework (impact/feasibility/compliance), reducing prioritization disputes.
5. Built unique knowledgebase of research for company: 504 reports and functional database of IT products cutting research time for new projects by 70% and improving decision quality.
6. Created 80+ presentation packages (deck + speech + analytics) for budget pitches and conferences, helping stakeholders communicate complex insights confidently and secure buy-in faster.
7. Tools: Draw.io, Mermaid, Python.
PythonData ModelingMarket Analysis
Middle Business Analyst
Home Credit Bank
Jan 2010 – Jan 2011
Analyzed customer journeys and digital front-office processes to identify bottlenecks and recommend workflow improvements.
Drafted functional specifications and collaborated with QA teams to ensure high-quality user experiences and alignment between business goals and technical execution.
Customer Journey MappingUsability TestingFunctional Specifications
Education
The University of Manchester
Master of Arts (MA) · Sociology
2009 – 2010
Belarusian State University
Specialist of Information and Communication
2004 – 2009
Certifications
Бизнес-анализ в сфере разработкки ПО. Профессиональный уровень
Belhard
Sep 2013 – No expiry
Skills
linguisticpythonStakeholder CommunicationSAP ARISIBM ModelerData CleaningData ModelingData VisualizationMatplotlibSeabornNumPyPandasPythonData StorytellingMVP RoadmappingMarket IntelligenceCompetitor AnalysisUsability TestingCustomer Journey Mapping
