Kritarth Sethi

• Defined content strategy and shaped creative direction for 10+ brands across entertainment, financial services, and consumer categories at one of the world's largest global communications networks. • Translated complex, multi-stakeholder briefs into platform-optimised content strategies and production plans, managing cross-functional teams across creative, strategy, and client servicing under tight timelines. • Developed platform-native content series and formats for India's leading entertainment broadcaster, a major financial services brand, and consumer lifestyle companies, using audience insights and performance data. • Managed end-to-end campaign delivery across digital and social channels, ensuring consistent creative quality and on-brief execution across multiple brand voices simultaneously.

• Directed and produced brand films, digital content, and short films across education, fitness, and NGO sectors, developing a director's foundation in end-to-end visual storytelling and commercial communication. • Created original short films and led performance direction workshops, building a body of work across both commercial and narrative formats.

• Built and scaled a creative agency from zero to a profitable, multi-client business within 18 months, with no external investment, by pitching, winning, and delivering projects end-to-end across branded content, events, and social media. • Set the creative and strategic vision for every client engagement: defining the content approach, directing production, managing client relationships, and building the team capable of executing it. • Led content strategy for the Indian vertical of Women In Film organisation (1M+ monthly impressions within 3 months of launch), a nationally recognised actress (3M+ organic views on a single content piece), and a large-scale public event with 100,000+ footfall. • Delivered branded content, social campaigns, and productions across fashion, FMCG, NGO, and entertainment sectors, contributing to 75M+ combined career views across platforms.

• Applied end-to-end casting process across 25+ major films and streaming productions at India's top production companies, working alongside the country's most respected directors. • Notable productions include Vikram Vedha, Panchayat, Kill, Merry Christmas, Darlings, Tandav, Saas Bahu Aur Flamingo, and Madgaon Express, among others. • Collaborated with India's top directors, including Sriram Raghavan, Vasan Bala, Dibakar Banerjee, Ali Abbas Zafar, and Homi Adajania. Also collaborated with Academy Award-winning filmmakers. • Built deep relationships across directors, producers, and talent - a network and industry understanding that directly informs content strategy and production decisions across all subsequent work.