LERA DZHRAGATSPANIAN

Lead marketing, PR, and partnership activities, from strategy and outreach to execution and long-term relationship management. Build and manage strategic partnerships with companies, media, industry communities, event organizers, and other relevant partners. Identify and negotiate co-marketing opportunities, including cross- promotions, content collaborations, partner campaigns, webinars, and other joint initiatives. Manage event partnerships and PRNEWS.IO’s participation in international industry events, coordinating agreements, brand presence, promotional activities, and partner communication. Handle PR and media outreach, supporting brand visibility, media presence, thought leadership, and relationships with relevant publications and industry contacts. Develop and execute multi-channel marketing campaigns across LinkedIn, email, social media, content, webinars, and other acquisition and communication channels. Create content and communication strategies for different markets and audiences, including B2B content, social media, email campaigns, webinars, and thought-leadership initiatives. Develop and manage partner and loyalty programs, finding new ways to increase engagement and create value for both PRNEWS.IO and its partners. Coordinate designers, copywriters, video editors, and other team members involved in marketing and partnership campaigns. Analyze campaign and partnership performance, test new promotional channels, and continuously improve marketing and partnership activities.

PRNEWS.IO

Short-term marketing engagement focused on organizing and improving internal marketing operations. Reviewed existing marketing workflows and identified gaps in planning, ownership and execution. Set up clearer marketing processes, task flows and coordination between activities so the team could work more consistently. Structured day-to-day marketing operations and helped establish repeatable processes for campaign and content execution. Worked with the team on marketing priorities, communication and execution, then handed over the established processes at the end of the engagement

SmartyAds

E-commerce growth company helping brands launch, scale, and grow across global marketplaces. Led Sellstorm Group’s market entry and brand development in Armenia, building the company’s local marketing presence and positioning from the ground up. Developed and executed the go-to-market strategy, defining key acquisition channels, communications, partnerships, and promotional activities. Drove client acquisition and lead generation, contributing to the growth of the company’s client base in the Armenian market. Built and managed influencer marketing collaborations, leveraging creators to increase brand awareness, credibility, and customer acquisition. Developed marketing activities around Amazon and e- commerce services, translating the company’s marketplace expertise into clear positioning and customer-facing communications. Led brand development and market positioning, ensuring consistent communication across digital channels, partnerships, events, and offline activities. Secured and coordinated partnerships and participation in industry events and expos, developing marketing integrations and brand activations. Built and optimized email marketing, outreach, and communication processes for clients, prospects, and partners. Developed strategic partnerships and co-marketing initiatives with businesses, influencers, experts, and other market players. Oversaw the company’s marketing activities across content, social media, PR, partnerships, influencer marketing, events, email, and lead generation. Established and improved internal marketing processes, coordinating execution and ensuring marketing activities supported the company’s broader business objectives.

Sellstorm Group, Armenia

Wrote and edited diverse articles, blog posts, press releases, and social media content to engage targeted audiences. Developed ad texts, product descriptions, and landing page copy that enhanced user engagement and conversion rates. Optimized content with SEO principles for better search rankings. Contributed to content strategies and editorial calendars that streamlined content production and publication processes. Adapted texts for different audiences, ensuring the right tone of voice and style. Collaborated with designers to produce visual + text campaigns.

Gramotey

Outlined primary duties. Conducted financial and economic analysis to support ongoing projects. Monitored market indicators and company performance metrics to inform strategic insights. Assisted in preparing monthly reports and internal documentation to enhance decision-making. Worked with Excel and Google Sheets for data entry, calculations, and reporting. Helped with budget planning assistance and forecasting exercises.

Nibulon, Mykolayiv

SMM PRO

Solovyova

SMM Basics

Skalnytska

Digital Marketing

Angelina Dubrovskaya

Internet Marketing

Mykolaiv Regional Business Support Center

Google Sheets

Pritula Academy

Fundamentals of Digital Marketing

Google Digital Garage

Social Media Marketing Specialization

Coursera (Northwestern University)

Digital Marketing Analytics

MIT OpenCourseWare

Content Marketing & Inbound Marketing

HubSpot Academy

Meta Blueprint - Social Media Marketing Essentials

Meta Blueprint

SEO Fundamentals

SEMrush Academy