Lindsey Goetsch

I have supported multiple startups with marketing strategy and execution across campaigns, messaging, and go-to-market plans. My focus is on driving early traction, pipeline growth, and measurable results. ● Support multiple startups with marketing strategy, planning, and execution across early growth stages, acquiring 2+ new clients within the first 3 months ● Build structured marketing plans focused on pipeline generation and measurable results ● Develop and executed a full marketing plan for the MicroGreen startup, Sage Greenhouse ● Lead in-person event strategy, including planning, promotion, and onsite execution ● Manage social media strategy and tactics, creative asset development, and brand building initiatives

MikMak is the leading eCommerce software company that helps B2C brands optimize their online sales strategies. Brands included: Dude Wipes, Kraft-Heinz, Reckitt, BIC, Remy Martin, Velcro, Recola, OxiClean, and COVERGIRL. ● Built MikMak’s entire demand gen program from ground zero — team KPIs, budget, tech stack, lead funnel, campaign ops, reporting and dashboards, asset distribution (internal and external), and marketing communications. ● Drove 45%+ QoQ pipeline growth; increased marketing-sourced revenue to 52% of total ($2.5M avg). ● Executed agile multi-channel campaigns (ABM, email, webinars, SEO, paid social, podcast advertising, vertical and product specific nurture sequences) driving MQLs up 10%+ QoQ. ● Owned Salesforce marketing data/reporting; generated and delivered weekly pipeline reviews and quarterly marketing impact reports. ● Played a key role in MikMak’s two acquisitions of regional and international competitors over a 1.5 year timeframe, including external asset creation for launch and internal training for newly acquired marketing and sales team members. ● Conceptualized, developed and managed materials such as case studies, custom landing pages, pitch decks, one pagers, and more for success teams and sales to drive brand awareness and relationships with key accounts. ● Partnered with product, sales, and success teams to support GTM launches, retention, and upsell growth. This included cross-functional initiatives such as competitive analysis and market research. ● Led co-op initiatives with external partners, including events, webinars, and seasonal content. Partners included retailers, brands, and media. ● Created asset library for offline use to ensure correct execution of all materials, brand, and product education. ● Owned and led internal team training sessions together with product marketing, sales operations, and other teams as needed, on a quarterly and adhoc basis. ● Support Go to Market launches together with key internal executive sponsors (i.e. CRO, CMO, CFO) ensuring alignment with GTM team timing and product priorities.

HireRight is a global provider of on-demand employment background checks, drug testing, Form I-9, and employment and education verifications. Industries included: Government, Manufacturing, Transportation, Healthcare, and more. ● Drove 25% YoY increase in lead engagement via integrated campaigns leveraging account-based tactics, virtual events, multi-channel nurture campaigns, organic and paid media, and several other tactics as fit. ● Increased qualified lead acquisition by 18% by optimizing content syndication, webinar funnels, and email sequences. ● Owned all marketing operations and analytics, enhancing campaign visibility and improving reporting turnaround by 50%. ● Partnered with Sales/CS/AMs to create seamless campaign outreach, follow-up, and revenue attribution, as well as complete enablement training and support as needed. ● Led regulatory campaign execution alongside legal, ensuring compliance while maintaining speed-to-market. ● Support product marketing team with assets such as customer case studies, surveys, and other material in which was later sliced and diced for demand gen initiatives. ● Worked closely with HireRight partners, specifically with event initiatives, co-branding and joint marketing, speaking opportunities, and key messaging points for CS/AM teams to support their retention goals.

EON Reality is a global leader in Virtual and Augmented Reality SaaS solutions, focusing on educational and B2B enterprise applications. Customers included: ExxonMobil, Raytheon, Loyola University, Shell Oil, and more. ● Led demand generation strategy and execution from the ground up, increasing lead volume and customer conversion by 300%. ● Built and executed ABM campaigns targeting Oil & Gas, Aerospace, Education, Entertainment, High Tech, and Government verticals, contributing to significant lift in qualified pipeline from high-value accounts. ● Managed full-funnel campaign execution across digital, SEO, SEM, and paid media applying analytics to improve ROI and conversion rates. ● Introduced new marketing technologies and demand generation tactics that became foundational to global marketing operations.

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