About
Data Analyst with an MS in Data Science and a Google Advanced Data Analytics Professional Certificate, backed by 8+ years analyzing real-world business and customer data. Proficient in Python (Pandas, NumPy), SQL, statistical analysis, and machine learning (Scikit-Learn, deep learning). Builds end-to-end data projects — from data cleaning and visualization to predictive models and BI dashboards — and applies analytical thinking to convert raw data into decisions.
What I'm looking for
Data Analyst | Python | SQL | Power BI | Machine Learning
Experience
Web Media Cell Officer
PAF Hospital
Jan 2021 – Present
• Analyze social media and video performance data using Google Analytics to identify engagement trends and guide content strategy.
• Track and report campaign KPIs, translating performance data into data-driven scheduling and creative decisions.
Google AnalyticsData AnalysisCampaign KPIs
Digital Marketing Associate
MindGigs
Jan 2019 – Jan 2021
• Analyzed backlink and website traffic performance data to measure and improve SEO effectiveness.
• Built data-informed strategies from website quality and performance assessments.
SEOWebsite Traffic AnalysisData Strategy
Social Media Marketing Executive
Techno Cloud
Jan 2017 – Jan 2019
• Analyzed social media performance data to measure campaign effectiveness and drive data-backed adjustments.
Social Media AnalysisCampaign EffectivenessData Analysis
Education
UET Taxila
Master of Science · Data Science
2024
University of Swabi
BS · Computer Science
2013 – 2017
Certifications
Advance Data Analys
Coursera
Aug 2026 – No expiry
Google Advanced Data Analytics Professional Certificate
Coursera
Skills
Workflow AutomationApplied LLM IntegrationDashboard ReportingGoogle AnalyticsSeabornMatplotlibTableauPredictive ModelingDeep LearningClusteringClassificationRegressionScikit-LearnData WranglingData CleaningStatistical AnalysisSQLNumPyPandasPython
Languages
English (Professional working proficiency)Urdu (Full professional proficiency)