Margherita Vinciguerra

• Delivered strategic market, competitive and business performance insights across Automotive, Pharma, Retail, Energy, Telco and FMCG, supporting €30M+ annual investment decisions through forecasting, econometric modelling and scenario analysis. • Generated €70K+ incremental commercial revenue (2023–2025) by identifying growth opportunities and scaling market intelligence and competitive insight solutions across international clients. • Led analytical workstreams for 4 large-scale commercial proposals within 12 months (up to €45M scope), integrating market, competitive and performance insights to strengthen strategic positioning and business cases. • Designed KPI frameworks, benchmarking methodologies and performance measurement systems that enabled senior stakeholders to evaluate business performance, identify growth opportunities and prioritize strategic initiatives. • Integrated market, competitive, commercial and performance data from multiple internal and external sources into executive-ready strategic recommendations, translating complex analyses into clear business narratives for senior leadership and client decision-makers. • Led competitor monitoring and market trend analyses to identify emerging risks, commercial opportunities and changing consumer dynamics across multiple industries. • Acted as interim lead of an 8-person analytics team, mentoring 4 analysts and interns while introducing Power Query/VBA automation that reduced manual workload by 30%+. • Built a centralized repository of analytical models, frameworks and strategic assets, significantly reducing proposal preparation time while improving knowledge sharing and analytical consistency across the team.

• Designed standardized performance measurement and reporting frameworks across Retail, Financial Services, Consumer Goods and Energy, reducing recurring reporting time from 4+ hours to under 1 hour per account. • Led two major analytical transformation initiatives: automating a high-volume reporting workflow and coordinating the company's first econometric modelling project, partnering with data scientists and commercial teams to present findings to senior clients. • Developed a geo-marketing strategic index combining demographic, market and commercial data to optimize retail network positioning, contributing to the acquisition of three new commercial mandates. • Partnered with commercial stakeholders to transform analytical findings into strategic recommendations, increasing adoption of advanced measurement solutions and expanding strategic consulting services. • Delivered advanced Excel training and mentored junior colleagues, strengthening analytical capability and promoting best practices across the organization.

• Managed and enhanced market intelligence databases covering macroeconomic, demographic and commercial real estate indicators, improving reporting efficiency and analytical reliability. • Produced pricing forecasts, socio-demographic analyses and macroeconomic scenarios supporting strategic recommendations for commercial advisory teams. • Delivered executive market intelligence briefings translating economic indicators and market developments into actionable insights for business stakeholders. • Trained and onboarded a junior analyst.

• Conducted market assessments, competitive benchmarking and due diligence on high-potential start-ups to support partnership opportunities and strategic positioning. • Managed the end-to-end organization of a European institutional forum involving 20+ CEOs and senior stakeholders, coordinating cross-functional activities and stakeholder engagement. • Designed and delivered an experiential university program on impact finance, mentoring students on market sizing, business model evaluation and investment assessment.

Village Mentorship, Mentorship with CFO

HAVAS

Femmes Forward, Women’s career acceleration

HAVAS

Mental Health First Aider

MHFA England

Marketing Science Professional

META