Maria Johanna Co

Partnered with brand owners and cross-functional teams to execute strategic growth objectives and improve brand performance including expanding operations into other marketplaces and brick & mortar.Analyzed retail metrics (revenue, profit, traffic, conversion rate, market share) to identify optimization opportunities and drive sustainable growth.Managed day-to-day Amazon listing optimization including SEO, content enhancement, and A/B testing to boost organic visibility and conversion.Led end-to-end Amazon PPC advertising, including campaign creation, budget management, optimization, and ROI reporting.Identified and executed affiliate and influencer marketing initiatives to expand external traffic and brand reach.Collaborated with Data Insights, FP&A, and Brand teams to design optimal pricing, advertising, and performance marketing strategies.Supported product assortment strategy through portfolio gap analysis, market trend research, and new product launch planning.Developed and managed promotional calendars aligned with seasonal and category growth objectives.Served as the primary voice of the customer, leveraging feedback to enhance product features, listings, and brand messaging.Translated complex data into actionable insights, informing brand strategy and performance optimization initiatives.Tracked, analyzed, and reported KPIs and ROI for marketing campaigns, promotions, and new product launches.

Thrasio

Strategized and scaled Sponsored Products, Sponsored Brands, and Sponsored Display campaigns while aligning ad creatives with brand positioning. Led brand management initiatives on Amazon, ensuring consistent listing optimization, brand storefront design, and A+ Content that reflected the brand's core values. Performed detailed competitor analysis and customer behavior research to refine both advertising and brand strategies. Collaborated cross-functionally with creative, supply chain, and marketing teams to align advertising, promotions, and brand messaging, resulting in improved CTRs, increased conversion rates, and higher organic ranking especially within the men's accessories vertical.

AMZ Sellers

Developing and implementing advertising strategies leveraging all ad types like Sponsored Ads, Sponsored Brands, and Sponsored Display. Managing and optimizing PPC campaigns, as well as analyzing campaign performance, tracking key metrics, and making data-driven decisions to enhance ROI. Identifying growth opportunities and implementing strategies to drive product sales and market share and conducting A/B testing for ad creatives and targeting strategies to refine approach and maximize performance. Providing regular reports on campaign performance, sales metrics, and growth initiatives for senior management. Staying up to date with industry trends, Amazon algorithm updates, and competitor activities to maintain a competitive edge as well as strategizing and applying new updates to the account. Working closely with cross-functional teams, including marketing, design, content, product, inventory, and sales, to align advertising strategies with overall business goals.

Clever Pet

Developing a launch plan on Amazon for clients to obtain organic ranking, including comprehensive keyword research, SEO copy, and review strategy. Managing Amazon PPC campaigns by using the full range of on-platform Amazon PPC tools and continuously optimizing ads for strong ACOS, TACOS & CAC goals whilst ensuring ads are within the target budget. Conducting keyword research, analysis, and expansion as well as conducting competitive research to stay informed on fluctuations and changes in the macro-environment that could impact on the overall success of client's brands. Close collaboration with the Amazon Account Managers, PPC Specialists and the Customer Success Team by coordinating campaign activities around key objectives. Leading, coaching and training the Amazon PPC Junior specialists to meet & exceed client expectations. Using Excel reports, Google Sheets, and 3rd party reporting platforms to compile daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the clients.

ScaledOn

Managing sponsored ad campaigns, interpreting campaign data, identifying trends, and making data driven decisions on a regular basis to improve campaign performance and to increase sales. Analyzing the products that are on the downtrend and coordinating with the other teams to strategize on how to counteract the decline in sales. Regularly conducting and monitoring competitors' activities to plan actions ahead and gain a competitive edge. Auditing and optimizing listing content.

Glorious Montana

Managing daily Amazon marketing (sponsored advertising, coupons, etc). Optimizing Amazon listing content. Product catalog set-up and maintenance. Ensuring superb account health.

Fenrici Brands

BRAND MANAGEMENT: Amazon Growth & Optimization: Led end-to-end brand growth strategies, improving organic rankings, PPC performance, and conversion rates through data-driven keyword research, A/B testing, and listing optimization. Product Launch & E-Commerce Strategy: Successfully planned and executed product launches, leveraging SEO, promotions, PPC, and competitive analysis to drive rapid sales growth and expand market share. Cross-Functional Leadership & Reporting: Collaborated with Sales, Creative, and Marketing teams to develop and execute e-commerce strategies, while building robust reporting tools and KPIs to track ROI, consumer behavior, and advertising performance. AMAZON PPC ADVERTISING: planning, developing, and implementing comprehensive strategies to increase visibility and brand awareness to drive sale; conducting keyword research and planning as well as launching and managing PPC campaigns which include Sponsored Products, Sponsored Brands, Sponsored Display Ads and DSP, including keyword ranking and tracking, conducting competitor analysis to keep updated with competitors' activities and to gain insight on keyword updates; tracking, monitoring, and analyzing data as well as necessary KPIs to be able to provide actionable insights and plans of action to optimize and structure campaigns as necessary to achieve clients' goals, cross-collaborating with different teams within the organization to ensure overall KPIs and goals are met; providing weekly reports and updates on the sales and campaign performances to clients. LISTING OPTIMIZATION AND SEO: Conducted product research and launches, created optimized listings, and helped clients grow their Amazon businesses by increasing organic sales through data-driven keyword research and compelling content optimization. PRODUCT AND SUPPLIER SOURCING: sourcing for suppliers, negotiating and liaising with them to import products from China to Australia and the US.

Worked for various Amazon sellers, agencies and aggregators

Was involved in the initial stage of the business planning for the Little Roos Toys Brand; Conducted product research, product launch, managed inventory, created listings and optimized listings, keyword research and PPC management; Attended regular huddles and strategy meetings to discuss monthly plans and yearly plans for the brand; Sending the client bi-weekly detailed report on the status of the products in terms of sales and as well as advertising campaigns along with suggestions and recommendations or strategies on the next possible steps in addressing any issue.

Little Roo's Toys

Managed PPC campaigns of various accounts within the agency. Conducted Keyword Research to launch strategic and targeted campaigns for the client's products and to broaden the clientele's brands' reach using software such as Helium 10 and Brand Analytics.

AMZ PPC Management