María Alejandra Lartiga

Responsible for managing and growing the digital presence of Hermanitos Cruz, a real estate brand focused on the Latino community in the United States. In charge of social media management (Instagram, Facebook, YouTube, and TikTok), performance metrics analysis, and development of content strategies aimed at strengthening the connection with the audience. I work closely with the production team to coordinate the creation, editing, and scheduling of audiovisual pieces and thematic campaigns.

Execution of promotional campaigns on Meta Ads for events and brand positioning. Audience segmentation and advertising budget planning. Content design and strategic scheduling. Monthly results reports and improvement recommendations.

Provided exceptional support to policyholders by handling inquiries related to health insurance plans, benefits, claims, billing, and coverage. Delivered clear, compassionate assistance to customers navigating complex healthcare situations, ensuring a high level of satisfaction and compliance with industry regulations. Collaborated closely with internal departments to resolve issues efficiently and improve service workflows. Consistently met or exceeded performance metrics in areas such as call quality, resolution time, and customer satisfaction.

Supported the marketing team in developing and executing campaigns across digital platforms, with a strong focus on content creation and brand consistency. Played a key role in producing engaging visual content, including promotional videos, social media assets, and internal communications. Assisted with market research, social media scheduling, and performance reporting to optimize campaign effectiveness