MICAH C. DECUIRE

Developed content strategies and produced long-form and short-form content across health, wellness, technology, and business verticals for B2B and B2C clients. Created newsletters, patient brochures, website copy, social media content, and SEO-optimized articles driving organic traffic and conversion. Conducted keyword research, topic analysis, and competitive audits to inform content planning and search performance. Managed projects using Asana, Notion, and Jira; maintained brand voice consistency across client accounts. Applied Google RankBrain best practices to improve content visibility and ranking.

Evaluated large language model (LLM) outputs across multiple domains for factual accuracy, safety, bias, and real-world applicability, using structured rubrics. Refined annotation guidelines and scoring frameworks to systematically improve generative AI performance. Identified and documented model failure modes (hallucinations, bias, safety edge cases) and communicated patterns. Collaborated with cross-functional teams to operationalize AI evaluation workflows, balancing quality, throughput, and cost.

Authored and distributed company-wide internal announcements and email communications reaching approximately 1,000 employees, ensuring accuracy, compliance, and consistent brand voice. Developed and executed content strategies across internal and external channels (SharePoint, email, help center), improving employee engagement and information accessibility. Partnered with pharmacists, operations, marketing, and IT stakeholders to align messaging across campaigns, product updates, and organizational initiatives. Produced and maintained SEO-optimized content libraries (blog posts, FAQs, landing pages), applying structured editorial workflows to ensure consistency at scale. Leveraged AI tools to draft, refine, and scale content while maintaining compliance and brand standards in a highly regulated pharmacy environment. Built the organization’s first end-to-end content operation as an early marketing hire — establishing brand voice, a dual-audience content framework for providers and patients, and a multi-step compliance workflow routing all content through medical affairs and legal review. Increased newsletter CTR from 2% to 76–125% on optimized sends through provider-interest research, A/B testing, and heading optimization.

Produced technically accurate long-form content across healthcare, IT, and finance verticals for B2B and B2C audiences. Applied advanced research and fact-checking workflows to maintain accuracy across complex and regulated subject matter. Utilized AI tools to generate, critique, and refine content, developing strong editorial judgment for AI-assisted production.

Produced SEO-driven copy for business clients across multiple industries, increasing site traffic using Google RankBrain best practices. Conducted research on emerging market trends to fulfill writing briefs accurately and on deadline. Managed multiple concurrent assignments in a high-volume, fast-turnaround environment.

Conducted in-depth market analysis and produced detailed research reports to support business decision-making across industries. Answered complex industry trend questions through creative, multi-source research synthesis. Created data visualization graphics to communicate findings clearly to non-technical stakeholders. Consistently met deadlines across high-volume assignments using structured time management systems.

Built the practice’s first content operation — writing patient newsletters, developing informational brochures, and supporting supplements website launch. Led SEO copywriting for blogs and web content to drive traffic and patient education. Launched email marketing campaigns via MailChimp and implemented inventory tracking for 50+ products.