About
Business Development Leader with 20+ years of B2B growth experience across sales strategy, market expansion, and strategic partnerships. Proven record in building pipelines, negotiating contracts, and developing ESG and circular- economy opportunities across Europe.
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What I'm looking for
I am looking for a sales position, preferably in new market development.
Experience
Sustainable Procurement Ambassador - volunteering
The Sustainable Procurement Pledge
Aug 2025 – Present
• Promoted sustainable and ethical procurement within a global community of procurement professionals, advocating for ESG principles and responsible sourcing to be integrated into procurement decisions.
• Shared knowledge and best practices, supporting peers and organisations in advancing sustainability across their supply chains.
sustainable procurementESG principlesethical sourcing
Managing Partner & Owner
Vendax
Jun 2007 – Present
• Built and scaled a consulting and recruitment business, growing the Romanian corporate client base to 100+ clients and revenue to €1M through B2B prospecting, C-level engagement, and contract negotiation.
• Developed and implemented commercial growth strategies aligned with company objectives, analysing market trends, competition, and client needs to inform strategic decisions and evaluate commercial, financial, and operational risks.
• Spearheaded recruitment and training initiatives and cultivated organisational development strategies, fostering team building and collaboration while delivering measurable consulting results for clients.
B2B prospectingcontract negotiation
European Business Development Manager
Waste to Wonder Worldwide
Jul 2024 – Jun 2026
• Led European B2B business development for a circular-economy enterprise, expanding into 26 countries and generating 300+ qualified partnership leads, contributing to new pipeline growth from sustainability events such as ChangeNOW Summit and World Sustainability Congress.
• Promoted zero-waste principles and developed furniture redistribution strategies to win business from organisations seeking to meet ESG goals.
• Fostered charitable and community initiatives, reinforcing the company's social impact mission.
• Leveraged AI-powered tools to streamline workflows, automate repetitive tasks, and significantly reduce response times.
circular economyAI-powered toolsB2B business development
• Co-founded a B2B recruitment technology platform and led go-to-market, strategic partnerships, and early user acquisition, reaching 200 users/clients and securing 10+ partner agreements before launch.
• Defined the product vision and overall strategy, driving the full lifecycle from ideation to launch. Secured and managed investment, overseeing fundraising, budgeting, and capital allocation across growth priorities, while driving continuous product innovation that translated market needs and emerging technologies into platform features.
• Built and led a cross-functional team across product, technology, and operations — shaping company culture and direction — while assessing and managing the business risks of an early-stage venture and balancing innovation with sustainable growth.
product managementfundraisingstrategic partnerships
Operational Site Manager
The Informal School of IT
Dec 2018 – Sep 2019
• Ran the IT school site day-to-day, coordinating trainers, students, and staff while managing schedules, resources, and facilities.
• Led local business development and enrolment — promoting programmes and building partner relationships — while managing performance and budgets to meet quality and efficiency targets.
site managementbusiness developmentbudget management
Director
Sales Summer School
Jun 2013 – Aug 2016
• Designed and led a hands-on sales training programme across Romania, building the curriculum and teaching practical sales techniques.
• Coordinated trainers and participants, managed logistics and budgets, and drove enrolment and partnerships while ensuring measurable results.
sales trainingcurriculum designbudget management
Partner Manager
Nesys A&M
Aug 2011 – Nov 2012
• Co-led company strategy and growth, developed key client relationships, and secured IT maintenance and support contracts that improved recurring revenue and client retention.
• Oversaw service delivery and led the technical team — managing workloads, budgets, and pricing — while expanding the client portfolio and ensuring quality, profitability, and compliance.
IT maintenanceservice delivery
National Sales Manager
Sinoptix
Jan 2010 – Dec 2011
• Managed national sales operations for a company specialising in proprietary software solutions.
• Drove revenue growth across Romanian markets by building the commercial infrastructure, increasing revenue by up to 20% and expanding the customer base through structured sales execution.
sales operationssoftware solutionsrevenue growth
Regional Sales Manager / Sales Account Manager
Telekom Romania
Oct 2004 – Dec 2009
• Led regional B2B commercial operations for Telekom Romania, increasing regional revenue by 30% and leading a team of 10 account managers to KPI targets through enterprise account management and contract acquisition.
• Analysed market trends to identify growth opportunities and oversaw regional budgets, forecasting, and reporting to hit financial targets.
• Consistently drove direct sales and promoted new products, ensuring strong service standards and brand consistency across all accounts.
B2B salesaccount managementbudget forecasting
Designer Sales Specialist
Imsat Cuadripol
Jan 2004 – Sep 2004
• Design and sale of low-voltage systems to corporate and industrial clients
low-voltage systemssalesdesign
Sales Manager
W&H Teleconnect
Jan 1999 – Dec 2003
• Led the sales department, driving revenue by building and managing a client portfolio from scratch
• Drew up proposals, managed telecommunications systems design for clients
sales managementclient portfoliotelecommunications design
Education
University Transilvania Brașov
Master's Degree · Mechanical Engineering
1990 – 1995
Lic. Dr. I. Mesota
Bachelor's Degree · Mechanics and Repairers
1985 – 1989
Certifications
Excel: Market Research Strategies
LinkedIn
Aug 2025 – No expiry
Business Development Foundations
LinkedIn
Aug 2025 – No expiry
Skills
team leadershipchange managementstakeholder managementpartnership developmentcontract negotiationaccount growthsales strategybusiness development
Languages
Romanian (Native or bilingual proficiency)English (Professional working proficiency)