About
Result-driven BBA Marketing graduate eager to leverage a strong foundation in digital campaign management and performance tracking into a dynamic marketing role.
Bringing hands-on expertise in ROI/ROAS optimization, targeted advertising, and data analytics to aggressively drive brand growth and campaign profitability.
What I'm looking for
Digital Marketing Specialist, Performance Marketing Associate, App Growth Marketer, or Associate Product Marketing Manager.
Experience
Performance Marketing & Game Growth Specialist
Feb 2026 – Jun 2026
Managed performance marketing, user acquisition, and app store growth for mobile puzzle games.
Designed and scaled performance marketing campaigns on Google Ads and Meta, optimizing for target cost-per-install (tCPI) and return on ad spend (tROAS).
Configured Firebase event tracking and Google AdMob integrations to monitor campaign attribution, in-app ad impressions, and user retention funnels.
Executed App Store Optimization (ASO) initiatives, testing feature graphics, screenshots, and keyword metadata to boost organic conversion rates.
Produced and tested creative ad assets, localized promotional messaging, and structured A/B tests to systematically decrease acquisition costs.
Google AdsMicrosoft ExcelPaid Advertising
Finz Games
Data Analyst Intern
Nov 2021 – Feb 2022
• Improved ad performance metrics by implementing data-driven segmentation and targeted campaign strategies.
• Utilized Excel for comprehensive data analysis and trend visualization to evaluate campaign reach.
• Collaborated closely with the marketing team to support strategic outreach initiatives.
• Assisted in monitoring and analyzing social media analytics to measure audience engagement and brand sentiment.
ExcelData AnalysisCampaign Strategy
Sapphire Textile Mills (Marketing Division)
Education
COMSATS University Islamabad (Lahore Campus)
BBA · Marketing
2022 – 2026
Aspire College
Computer Science
2019 – 2021
Sapphire School of Learning
2017 – 2019
Certifications
Google Ads Search Certification
Google Skillshop
2026 – No expiry
Skills
Google AdsMarketing StrategyMarketing Strategy:Analytics & AttributionApp Store OptimizationPerformance Marketing
Languages
English (Professional working proficiency)
