Mohit Raj

Redesigned onboarding for an AI-powered exam prep platform through personalised learning journeys, progressive profiling, and goal-setting flows, increasing user activation by 28% and onboarding completion by 35%. Designed and launched a trial-to-autopay subscription flow using value-led paywalls and behavioural nudges, improving trial-to-paid conversion by 22% and reducing payment drop-offs by 31%. Built retention systems like daily goals, streaks, personalised revision feeds, and habit-forming notifications, improving D7 retention by 18% & engagement by 24%. Conceptualised and launched a 0→1 two-sided construction materials marketplace enabling urgent homeowner deliveries and bulk contractor procurement with credit facilities, increasing repeat orders by 25%. Defined end-to-end customer and vendor experiences across discovery, ordering, fulfilment, and credit workflows, reducing procurement turnaround by 40% and improving vendor adoption through streamlined operational tooling.

Reduced Create Team funnel abandonment from 32% to 6% by eliminating decision friction through an expert-curated lineup feature (Expert Teams), increasing revenue by 21% and reducing last-minute drop-offs by 45%. Designed & launched VIP Monetisation feature, increasing Average User Spend by 300%. Launched Fantasy Tips feature, generating ₹3Cr incremental revenue during IPL 2025. Improved user onboarding through A/B testing and KPI tracking, reducing user drop-offs by 27% and increasing activation.

Built and scaled a niche mobility service to 50+ vehicles across 5 schools. Defined service model, operations, and partnerships from 0→1. Solved accessibility challenges for differently-abled children.

Collaborated with stakeholders to analyse content requirements, monitor workflow efficiency, identify bottlenecks, and optimise content delivery processes. Conducted regular calibration sessions with editors, writers, and quality teams. Performed monthly audits by systematically evaluating editor outputs, using data-driven assessments.

Joined as the first writer; built and led a 20-member team across Sports, Entertainment, Infotainment, International News, and more. Collaborated with the tech team to conceptualise and build a fantasy app. Introduced new content approaches, which drove a 10x revenue increase. Managed team performance using metrics for speed, accuracy, and engagement; improved workflows with data-driven insights. Strengthened content delivery by implementing social media strategies, analysing engagement data, and refining content planning.

Data-Driven Product Management

LinkedIn

Google Data Analytics

Google

Agile Project Management: Agile, Scrum, Kanban & XP Certification

LinkedIn

IBM AI Product Management Professional Certification

IBM