About
Results-driven UI/UX Designer with 4+ years of experience crafting user-centered digital products across web and mobile platforms for clients in the US, Canada, Qatar, and Pakistan. Proven track record in end-to-end product design from user research and usability testing to high-fidelity UI, interaction design, and developer handoff. Skilled in building scalable design systems, defining information architecture, and applying accessibility standards (WCAG) to deliver intuitive, pixel-perfect interfaces. Experienced collaborating with cross-functional teams in Agile/Scrum environments. Strong background in ERP applications, SaaS dashboards, booking platforms, AI chatbot interfaces, and banking/fintech UX.
What I'm looking for
Product Designer
Experience
UI/UX Designer
Emformance
Apr 2025 – Present
● Design end-to-end user experiences for ERP web applications, covering information architecture, user flows, wireframes, and high-fidelity Figma prototypes.
● Build and maintain a scalable design system — components, design tokens, typography, and color styles — enabling consistent UI across product modules.
● Apply WCAG accessibility standards and responsive design principles to all dashboard interfaces, ensuring usability across devices.
● Conduct interaction design reviews and UI audits to identify friction points, delivering data-driven improvements to complex product workflows.
● Produce detailed design documentation and production-ready assets for efficient developer handoff.
FigmaInformation ArchitectureWCAG
● Designed modern corporate web interfaces and AI chatbot UIs aligned with product goals, brand identity, and usability best practices.
● Created mobile-first, responsive layouts and data-heavy dashboard solutions that simplified complex information presentation.
● Developed unified UI systems across multiple products, improving visual consistency and brand cohesion.
● Collaborated with product and development teams to translate business requirements into intuitive, user-centered designs.
Responsive DesignAI Chatbot UIDashboard Design
UI/UX Designer → Lead Designer
Tripshepherd
Jan 2022 – Nov 2023
● Led the full redesign of a travel booking platform — conducting usability testing, defining user journeys, and delivering high-fidelity prototypes for all core booking flows.
● Promoted to Lead Designer within one year based on design impact and cross-functional leadership.
● Performed competitor analysis and user research to inform design decisions and prioritize UX improvements.
● Partnered with developers to ensure pixel-perfect implementation; created component libraries and style guides.
● Applied A/B testing insights to iterate on layouts, navigation patterns, and visual hierarchy.
Usability TestingUser Journey MappingA/B Testing
Junior UI/UX Designer
Techzoid Pvt. Ltd.
Mar 2021 – Jan 2022
● Designed web and mobile UI layouts including wireframes, mockups, and interactive prototypes for client-facing digital products.
● Applied responsive and mobile-first design principles across varying screen sizes and device types.
● Delivered UI assets, style guides, and implementation-ready Figma files to support development teams.
WireframingResponsive DesignFigma
Education
Karakoram International University
MSc · Sociology
2020 – 2023
Certifications
Google AI Essentials
SDA Tech Hub
Sep 2024 – No expiry
Foundations of Project Management
Google
Jul 2024 – No expiry
Introduction to User Experience Design
Georgia Institute of Technology
Apr 2023 – No expiry
Freelancing & E-Commerce
DigiSkills
2021 – No expiry
Skills
A/B TestingUsability TestingUser ResearchAccessibilityVisual HierarchyColor TheoryTypographyDesign TokensComponent LibrariesDesign SystemsInteractive PrototypingHigh-Fidelity MockupsWireframingUser FlowsInformation ArchitectureResponsive DesignVisual DesignInteraction DesignUX DesignUI Design
Languages
English (Professional working proficiency)
