About
I am a marketing and growth leader with over 15 years of experience developing multi-channel campaigns, customer engagement strategies, CRM programs, and digital experiences that drive acquisition, engagement, and retention. Most recently, I am a Director of Development, where I manage donor engagement and fundraising strategies.
My work spans marketing strategy, audience segmentation, content, and relationship management, using tools like Adobe Journey Optimizer and CRM platforms. I have built targeted multi-channel communications, digital planned-giving experiences, and led digital transformations that increased website traffic and customer engagement across hospitality, nonprofit, and small-business sectors.
Experience
Director of Development
Apr 2026 – Present
● Managed personalized engagement and stewardship strategies for a portfolio representing $200K+ in potential giving, achieving 100% of annual fundraising goal.
● Developed targeted multi-channel communications designed to move prospective and existing donors through cultivation, engagement, and stewardship journeys.
● Designed and launched a new digital planned-giving experience, creating an additional lead-generation and educational channel for prospective donors.
● Used audience segmentation and engagement insights to develop targeted communications resulting in 40% retention and $75K in giving.
Audience SegmentationMulti-Channel CampaignsDigital Marketing
ATX Chamber Music & Jazz
Director of Development
Jan 2025 – Apr 2026
● Managed personalized engagement and stewardship strategies for a portfolio representing $200K+ in potential giving, achieving 100% of annual fundraising goal.
● Developed targeted multi-channel communications designed to move prospective and existing donors through cultivation, engagement, and stewardship journeys.
● Designed and launched a new digital planned-giving experience, creating an additional lead-generation and educational channel for prospective donors.
● Used audience segmentation and engagement insights to develop targeted communications resulting in 40% retention and $75K in giving.
Audience SegmentationMulti-Channel CampaignsDigital Marketing
Southwestern University
Marketing Director
Feb 2020 – Apr 2023
● Directed integrated marketing strategy for a multi-brand hospitality group, aligning digital, CRM, content, PR, and customer experience initiatives to drive acquisition, engagement, and loyalty.
● Led digital transformation across web, SEO, CRM, and reputation management, increasing website traffic 20% and strengthening customer acquisition pathways.
● Developed audience-focused content and social campaigns, increasing engagement 40% and expanding brand reach.
● Used customer feedback, engagement trends, and performance data to refine messaging, campaigns, and digital experiences.
● Partnered with leadership and operational teams to execute localized campaigns and customer engagement initiatives across multiple brands.
CRMSEOContent Strategy
Volet Hospitality
Director of Marketing & Public Relations
Jan 2018 – Jun 2020
● Led integrated marketing, development, and audience engagement strategy, contributing to $100K+ in revenue growth.
● Developed multi-channel campaigns and targeted outreach that increased engagement 35% and tripled event attendance.
● Directed brand, digital, content, and customer/member communications across multiple audience touchpoints.
● Developed strategic partnerships and community relationships that expanded reach, membership, sponsorships, and revenue.
● Led digital experience and brand initiatives designed to improve audience acquisition and engagement.
Multi-Channel CampaignsDigital MarketingBrand Management
Kern County Museum
Founder & Principal Consultant
Mar 2008 – Jan 2018
● Founded and grew a marketing consultancy serving 30+ clients across hospitality, nonprofit, and small-business sectors.
● Developed integrated marketing strategies spanning digital, email, web, content, social, PR, events, and customer engagement.
● Advised business owners and leadership teams on audience strategy, customer acquisition, retention, brand positioning, and growth.
● Used campaign performance, customer insights, and audience behavior to refine messaging and improve marketing effectiveness.
● Managed multiple client campaigns and projects simultaneously from strategy and planning through execution, measurement, and optimization.
Email MarketingSocial MediaCampaign Optimization
Bolinger Creative Marketing
Education
Troy University
Bachelor of Science · Business – Marketing
Skills
partnershipsrelationship buildingfundraisingdevelopmentAdobe Journey OptimizerProject ManagementData-Driven MarketingRetentionCustomer AcquisitionContent StrategyEmail MarketingDigital MarketingCampaign OptimizationAudience SegmentationCustomer JourneyCRM ManagementMulti-Channel CampaignsLifecycle MarketingCustomer EngagementMarketing Strategy
