NIKI UNNIKRISHNAN. T

 Managed and enhanced company presence across LinkedIn and Instagram, ensuring consistent brand visibility and audience engagement.  Created and designed social media posts, creatives, and reels using tools like Canva, Sora, and Adobe Express.  Planned and executed monthly social media campaigns aligned with marketing goals and brand strategy.  Developed engaging marketing content to boost reach, engagement, and follower growth.  Supported SEO activities including keyword research, content optimization, and image optimization.  Planned and coordinated IT events and industry exhibitions from concept to execution.  Handled vendor coordination, logistics planning, and on-ground event execution.  Collaborated with clients, internal teams, and partners during events and exhibitions.  Executed email marketing campaigns using Mailchimp, Zoho, and HubSpot, including content creation, campaign design, scheduling, and audience segmentation.  Monitored and analyzed campaign performance metrics such as open rates, CTR, and engagement.  Generated leads through digital marketing strategies and outbound communication.  Maintained client databases and CRM records for sales tracking and follow-ups.  Supported the sales team in lead nurturing and customer relationship management.