About
Dynamic and results-driven business leader with over 10 years in travel and hospitality technology, driving digital transformation through AI-powered SaaS and data-driven distribution solutions.
Currently leading commercial strategy at RateGain, empowering hotels across Southeast and Northeast Asia to optimize pricing, distribution, and revenue intelligence.
Recognized for building high-growth markets, launching new verticals, and establishing strong partnerships across Malaysia, Singapore, Hong Kong, Macau, Vietnam, and Indonesia.
Passionate about where tech meets travel, connecting innovation with measurable business impact.
Experience
Associate Director of Sales – SEA & NEA (MY, SG, HK, MO, VN)
RateGain Technologies LLC
Jun 2025 – Present
• Lead regional sales and go-to-market strategy for RateGain’s hospitality SaaS solutions across Southeast and Northeast Asia.
• Partner with hotel groups, OTAs, and independent chains to deploy AI-driven distribution, pricing, and market intelligence solutions.
• Strengthened industry relationships by collaborating with MAH & MYBHA positioning RateGain as a trusted technology partner within Malaysia’s hospitality ecosystem.
• Conceptualised and executed three regional industry events (Sabah, Kuala Lumpur, Penang and Langkawi) that generated qualified leads and accelerated product adoption.
• Championed RateGain’s brand visibility through industry panels, media collaborations, and co-marketing initiatives that elevated market positioning across SEA.
• Drive consistent multi-market revenue growth through consultative selling, data-driven storytelling, and close collaboration with marketing, product, and customer success teams.
SaaSAI-driven distributionRevenue intelligence
Senior Manager, Business Development / Regional Business Development Manager – SEA
Headout Inc.
Jun 2022 – Jun 2025
• Scaled Indonesia and Vietnam to USD 10K monthly GBV within 6 months post-launch.
• Partnered with Vietnam Tourism Board to launch Muslim-friendly travel campaigns.
• Built SEA operations from the ground up, achieving 90% product parity with Klook within 6 months.
• Increased Malaysia market share by 15% through strategic onboarding and pricing optimization.
• Secured exclusive partnership with Visa Malaysia, boosting platform sales by 20%.
• Launched Indonesia and Vietnam with 200% growth in six months using airport and demand data insights.
Business developmentMarket launchPricing optimization
Senior Account Manager / Market Manager / Associate Market Manager
Expedia Group
Jul 2017 – Jun 2022
• Drove 30% YoY revenue recovery via domestic campaigns and targeted promotions.
• Rebuilt the Malaysia team, hiring and mentoring five members post-COVID.
• Elevated Selangor from Tier 3 to Tier 2 revenue region by tripling production volume.
• Collaborated cross-regionally to tailor hotel offerings to emerging traveler trends.
• Overachieved onboarding targets by 200%, recognized as top performer in the region.
• Prioritized activating dormant properties to expedite performance gains over new acquisitions.
Revenue recoveryTeam mentoringCampaign management
Corporate Sales Manager
Oakwood Group
Aug 2016 – Jul 2017
Corporate salesHospitalityClient management
Key Account Sales Manager
Holiday Villa Hotels & Resorts
Sep 2015 – Aug 2016
Account managementSalesHospitality
Education
Académie de Toulouse
Diploma · Tourism Management
University of West London
BA (Hons) · Travel & Tourism Management
Cardiff Metropolitan University
MBA
Certifications
Google Analytics for Beginners
Google
Google Digital Garage – Fundamentals of Digital Marketing
Google
Languages
English (Full professional proficiency)Malay (Native or bilingual proficiency)Urdu / Hindi (Limited working proficiency)
