Obaro Obiuwevbi

Obaro Obiuwevbi

Head of Marketing

Lagos, Nigeria

About

Innovative marketing leader with a track record of driving brand growth through impactful campaigns. Experienced in leading cross-functional teams, managing budgets, and delivering measurable results for brands and businesses.

What I'm looking for

I am hunting for lead roles in marketing teams across industries, especially; Fintech, FMCG, Alcoholic beverages, and Oil & Gas. My core strength includes brand building and strategy, while I also effectively oversee growth/performance marketing and lifecycle marketing.

Experience

Renmoney Microfinance Bank

Marketing Manager

Renmoney Microfinance Bank

Mar 2024 – Present

Lead a high-performing team of growth managers, content writers, graphic designers, and external agencies to achieve significant business growth. Drove a 100% YoY increase in savings book balance through innovative marketing campaigns that enhanced product awareness and customer engagement. Spearheaded the 300% growth of our digital lending product within a 6-month period by implementing data-driven strategies and optimizing customer acquisition channels. Delivered a 25% increase in app downloads within a year by executing impactful mobile marketing campaigns and leveraging user feedback to enhance the app experience.

Team LeadershipDigital MarketingData-Driven Strategybrand strategypublic relations
FUEL Communications

Brand Strategist

FUEL Communications

Championed the growth of brands within my cluster for the agency LafargeHolcim, Gionee, Binatone, Onga, and Nairabet) Developed communication campaign strategies and brand plans for the above-mentioned brands Led the agency to pitches (alcoholic and non-alcoholic beverages, construction, FMCG, politics, etc) with a 70% success rate. Provided strategy solutions for agency clients - which included yearly marketing plans, new campaigns and product launches

Brand GrowthCampaign StrategiesPitch Leadership
X3M Ideas

Deputy Manager, Strategy

X3M Ideas

Successfully led the development of marketing campaigns that resulted in a significant increase in data subscribers for the GLO brand, adding 8 million users within two years (2020-2021). Published an insightful article on 'Consumer Reality Post-COVID,' providing valuable guidance to internal brands and strategists on developing effective post-pandemic campaign strategies. Played a key strategic role in the growth of BetKING from its inception, contributing significantly to its rise to become the second-largest betting brand in the country.

Marketing CampaignsStrategic GrowthArticle PublishingBrand LaunchCampaign StrategyAwards AchievementStrategy DevelopmentCampaign ExecutionBrand Management
GOMYCODE Nigeria

Head of Marketing

GOMYCODE Nigeria

Successfully launched and managed the Online Learning and Back-to-School campaigns, using social media and offline activations. These initiatives drove substantial business growth in key school locations. Collaborated with cross-functional teams (sales, product, operations) to ensure seamless campaign execution and achieve shared business objectives.

Social Media MarketingCampaign StrategyTeam Collaboration

Education

Redeemers University

Redeemers University

BSc Economics

2014
Henley Business School

Henley Business School

The Future of Advertising

2021
Quantic School of Business and Technology

Quantic School of Business and Technology

Blue Ocean Strategy

2021

Certifications

Introduction to Data Science

GOMYCODE Nigeria

Sep 2023 – No expiry

Introduction to Data Analytics

Google

Jul 2022 – No expiry

Skills

lifecycle marketingleadershipbrandingcorporate communicationPublic relationsCreative strategybrand strategyData AnalyticsCampaign ManagementSocial MediaMarketing

Languages

English (Native or bilingual proficiency)