About
Data-driven Growth Marketer and Sales Strategist with 10+ years of experience driving revenue growth, customer acquisition, and market expansion across fintech, banking, and emerging markets. Proven track record of building scalable sales funnels, optimizing customer journeys, and leveraging partnerships (IBs, affiliates, B2B) to generate multi- million-dollar revenue.
Expert in go-to-market strategy, CRM optimization, lead generation, and conversion across retail and institutional segments. Strong cross-functional collaborator with product, compliance, and tech teams to launch and scale high-impact financial solutions. Passionate about growth in regulated environments and leveraging data insights to improve performance, retention, and lifetime value.
What I'm looking for
Sales Development Representative role | Inbound & Outbound CRM role for clean data | SaaS Closer role | B2B & B2C Sales & Pipeline Grower role I Cold Calling and Telesales role I Warm Leads Generation and Conversion role I Revenue Scaling role I Business Development and Expansion role
Experience
Business Development Manager (Growth & Market Expansion)
PAX MARKET FUNDS UK (REMOTE)
Nov 2024 – Present
• Built and currently lead the Africa growth desk, driving regional expansion for a proprietary trading fintech platform
• Designed and executed multi-channel customer acquisition strategies (cold outreach, referrals, CRM campaigns), increasing active client base and trading volume
• Developed scalable sales funnels and lifecycle journeys, improving lead-to-client conversion and retention
• Established and expanded affiliate/IB and white-label partner ecosystems, significantly boosting regional revenue
• Collaborated with product, marketing, and tech teams to optimize user experience and conversion flows
• Delivered data-driven performance reporting (daily/weekly/quarterly), aligning growth strategies with revenue KPIs
• Ensured regulatory compliance alignment across all growth and acquisition activities
Customer AcquisitionSales Funnel DevelopmentAffiliate Growth
Business Development Manager
PaxMarketFunds
Nov 2024 – Present
* Built and currently lead the Africa growth desk, driving regional expansion for a
proprietary trading fintech platform
* Designed and executed multi-channel customer acquisition strategies (cold
outreach, referrals, CRM campaigns), increasing active client base and trading
volume
* Developed scalable sales funnels and lifecycle journeys, improving lead-to-client
conversion and retention
* Established and expanded affiliate/IB and white-label partner ecosystems ,
significantly boosting regional revenue
* Collaborated with product, marketing, and tech teams to optimize user experience
and conversion flows
* Delivered data-driven performance reporting (daily/weekly/quarterly), aligning
growth strategies with revenue KPIs
Business DevelopmentWarm Lead ConversionColdcallingcrmRevenue Scaling
Senior Sales and Growth Partnership Manager
Hantec Markets
Feb 2019 – Oct 2024
* Led a high-performing growth team, driving end-to-end sales funnel optimization
and exceeding revenue targets
* Generated $1M+ in regional revenue through strategic partnerships, IB networks,
and institutional sales
* Built and scaled client acquisition pipelines across retail, HNWIs, and corporate
segments
* Designed growth campaigns and incentive programs (IB competitions, referral
systems, trading contests) to increase engagement and acquisition
* Leveraged CRM segmentation and behavioral insights to deliver personalized client
journeys, improving retention and Lifetime Value (LTV)
* Conducted market research and competitor analysis to refine go-to-market and
positioning strategies
* Drove offline and digital demand generation via webinars, seminars, expos, and
industry events
* Mentored and trained sales teams on modern sales techniques, conversion
strategies, and pipeline management
Lead ConversionPARTNER GROWTHMARKET ANALYSISCRMclient campaignclient onboardingbusiness development
Senior Sales & Growth Partnerships Manager
HANTEC MARKETS LAGOS
Feb 2020 – Oct 2024
• Led a high-performing growth team, driving end-to-end sales funnel optimization and exceeding revenue targets
• Generated $1M+ in regional revenue through strategic partnerships, IB networks, and institutional sales
• Built and scaled client acquisition pipelines across retail, HNWIs, and corporate segments
• Designed growth campaigns and incentive programs (IB competitions, referral systems, trading contests) to increase engagement and acquisition
• Leveraged CRM segmentation and behavioural insights to deliver personalized client journeys, improving retention and LTV
• Conducted market research and competitor analysis to refine go-to-market and positioning strategies
• Drove offline and digital demand generation via webinars, seminars, expos, and industry events
• Mentored and trained sales teams on modern sales techniques, conversion strategies, and pipeline management
Sales Funnel DevelopmentCRMMarket Research
Senior Sales & Growth Partnerships Manager
HANTEC MARKETS ABUJA
Feb 2019 – Feb 2020
• Co-built Abuja operations, leading market entry and growth strategy execution
• Launched localized brand awareness and acquisition campaigns in emerging markets
• Recruited and trained sales teams, embedding performance-driven growth culture
• Built and activated IB partner networks, driving consistent lead flow and revenue growth
• Designed customer education funnels (seminars/webinars) to accelerate onboarding and conversion
• Supported product positioning and messaging through direct customer insights and feedback loops
Growth StrategyCustomer AcquisitionPartner Networks
Sales & Growth Partnerships Manager
ALPARI
Dec 2015 – Feb 2019
• Built high-converting sales pipelines using CRM tools (SugarCRM)
• Increased revenue through targeted acquisition strategies and strong client relationship management
• Co-developed customer retention frameworks, improving repeat engagement and client lifetime value
• Collaborated with product and tech teams to optimize sales tools and user experience
• Executed brand awareness campaigns and lead generation events, consistently driving new business
CRMSales PipelineCustomer Retention
Consultant
Consultancy (SMEs)
• Helped small businesses increase revenue through event-driven marketing and lead generation
Event MarketingLead GenerationRevenue Growth
Sales/Marketing Officer
MGSL Mortgage Bank
• Drove financial product adoption through targeted client acquisition strategies
Client AcquisitionFinancial ProductsMarketing
Business Development Officer
Fungtai Engineering Ltd
• Delivered revenue forecasts and supported large-scale project acquisition strategies (World Bank & AfDB-funded projects)
Revenue ForecastingProject AcquisitionStrategic Planning
Program Officer (Growth & Strategy Support)
JJNP Resources Ltd
• Developed business proposals and capacity-building programs that increased client acquisition and revenue
Business ProposalsCapacity BuildingClient Acquisition
Education
National Open University of Nigeria
B.Sc. · Peace Studies and Conflict Resolution
2012 – 2017
University of Abuja
B.Sc. · Accounting
2005
Certifications
Certified National Accountant (CNA)
ANAN
Skills
data analyticsLEAD GENERATIONWARM LEADSGO TO MARKET EXECUTIONcustomer experiencesales funnel optimizationclear communicatorb2b marketinginbound & outbound crmbusiness developmentcoldcallingtelesalessales analytics
Languages
English (Full professional proficiency)French (Elementary proficiency)
