Omotayo Olasoji

Digital media and podcast agency producing content and social campaigns for high-profile software and media clients. • Drafted and scheduled engaging content for LinkedIn, X, and Instagram across multiple client accounts, adapting tone, format, and structure to each platform and audience to maximize reach and conversation. • Produced short-form video content including Reels and video clips, scripting, filming, and editing using CapCut, applying trending formats and platform-native structure to drive engagement. • Wrote, built, and tested email campaigns in Mailchimp and HubSpot including newsletters, onboarding flows, and promotional sends, improving CTR by 17% through structured A/B testing. • Maintained the content and marketing calendar across concurrent client accounts, keeping all activities organized, on-brand, and on schedule. • Pulled performance metrics from social, email, and web channels weekly, compiling clear reports with conclusions and recommendations on what to adjust. • Used Claude and ChatGPT throughout the workflow to accelerate content drafts, competitive research, audience analysis, and reporting, consistently getting to better output faster than without AI.

International nonprofit with a software-enabled community platform supporting women in technology across Africa and Europe. • Managed social presence across LinkedIn, X, Instagram, and Facebook end-to-end, growing the audience by 50% and improving engagement by 35% over two years through consistent, platform-native content. • Produced short-form video content for Instagram Reels and social stories, scripting, filming, and editing footage using CapCut to showcase community stories and programme highlights. • Wrote, built, and sent all email campaigns via Mailchimp including newsletters, onboarding sequences, event invitations, and community updates, growing open rates from 22% to 41% in a single quarter. • Wrote and edited blog posts and long-form content to support community engagement and answer user questions, maintaining consistent brand voice across all formats. • Monitored social media channels daily for comments and questions, acting as the brand's voice in community interactions and building genuine relationships with followers. • Maintained the content and marketing calendar across all channels, ensuring all activities were organized, strategically timed, and aligned with campaign goals. • Directed the International Women's Day campaign, developing all content across social and email that reached 2,000+ people organically with zero paid budget.

B2B SaaS platform helping digital creators and coaches grow their businesses. • Created and published content across LinkedIn, X, and Instagram for a software product targeting creators, increasing social engagement by 50% within three months. • Wrote email sequences and campaign copy including onboarding flows and feature announcements, contributing to 3,000+ new user registrations through clear, engaging messaging. • Engaged the community across platforms daily, responding to comments and DMs and building relationships with a user base of 3,000+ creators. • Designed social graphics using Canva for all content formats including static posts, carousels, and story frames.

Google Digital Marketing Certificate

Google

Mailchimp Email Marketing Certification

Mailchimp Academy

HubSpot Email Marketing Certification

HubSpot Academy

Content Marketing Certificate

Treford