Ozlem Aslan

Operate as a registered expert on Enquire.ai — a B2B platform where companies post strategic challenges and purchase solutions from vetted specialists — providing marketing, brand, and creative strategy advisory to corporate clients across North America and Europe. Advise on brand positioning, communications frameworks, campaign strategy, and creative direction drawing on 15+ years of senior experience across industrial, fashion, and technology sectors. Deliver project-based engagements across content strategy, executive messaging, and integrated campaign planning for clients ranging from early-stage platforms to established enterprises.

Led a full-scale global rebrand across 40+ countries and 6 business units — including new brand architecture, visual identity systems, messaging frameworks, and rollout playbooks — resulting in an 85% increase in measured brand awareness across primary markets. Built and directed a 12-person in-house creative team — hiring, structuring, and managing designers, copywriters, and production specialists — alongside a broader network of local market representatives and external agency partners across regions. Developed global brand guidelines and communication frameworks adopted across all markets, ensuring consistency despite significant cultural and linguistic variation. Oversaw creative direction for multi-market campaigns, product launches, investor materials, and executive presentations — managing from brief to final delivery. Designed and implemented crisis communication systems deployed across all regions during high-impact organisational changes, protecting brand reputation during sensitive transitions. Partnered directly with C-suite leadership on corporate narrative, thought leadership positioning, and external stakeholder communications. Managed a $3M+ annual marketing budget, allocating across creative production, agencies, media, and events with accountability to business results.

Led creative direction for seasonal campaigns across US Polo Assn, Pierre Cardin, and Cacharel — ensuring compliance with each brand's international standards while adapting creative for regional markets. Managed end-to-end campaign production — photo and video shoots, creative development, post-production, and vendor coordination — across integrated digital and print channels. Collaborated with international brand owners and local retail teams to align campaign narratives across multiple markets simultaneously.

Defined visual identity and creative direction for the institution's exhibitions and all public-facing communications. Delivered 20+ major exhibitions in collaboration with international curators and artists, leading cross-functional teams across design, production, and communications. Curated the Web Biennial 2008 and 2010 - an internationally recognised platform for digital and new media art - collaborating with artists including Genco Gülan and İsmet Doğan. Represented the institution in global cultural projects including Venice Biennale and Apexart NYC.

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