Creative and performance-driven marketing professional
Rio de Janeiro, Brazil
#OpenToWorkCreative and performance-driven marketing professional with a background in Economics, Communication, and audiovisual production. I have experience across content strategy, paid media, UGC, creative production, and digital campaigns for global and Brazilian brands. My work connects storytelling, platform-native content, and data-driven creative testing to build engaging campaigns, grow audiences, and turn ideas into measurable brand impact.
I’m looking for a remote creative strategy or performance creative role where I can combine content production, paid social, UGC, storytelling, and creative testing. I’m interested in international teams that value platform-native content, strong ideas, and measurable results. I enjoy developing concepts, hooks, scripts, CTAs, and formats that help brands engage and convert.
Onélia Agency
Led end-to-end social media strategy, content production, and channel growth initiatives. 12,000 organic followers gained in 1 year Audiovisual campaigns for French and Brazilian brands including Samaritaine Paris Built and managed company website and digital presence Oversaw paid media campaigns and ensured creative alignment across platforms
Freelance
Delivered content production for major brands including Doritos, Johnson & Johnson, Ambev, Globoplay, OFF!, Absolut, and many others. Wrote scripts and recorded videos for campaigns featuring top Brazilian creators profiles with +40M followers (@douglassilva, @oyurimarcal, @ludmilla, @gabrielaloran)
Veesion
200+ social-first and paid ad videos → Led concept, scripting, filming, on-camera performance, editing, and delivery Developed creative test variations across hooks, scripts, cuts, CTAs, thumbnails, and Reels covers Directed UGC-style shoots → Produced paid-ready campaign assets from raw footage Designed global brand and content templates Supported market-specific content localization with visual consistency Managed full creative workflow → From ideation to final asset delivery including editing, design, and feedback
Trama Online
Multiple creative variations tested → Optimized paid traffic hooks, cuts, thumbnails, scripts, CTAs, and platform-native formats Standardized campaign execution → Developed operational workflows, flowcharts, and protocols Team and client support streamlined → Configured and maintained Trello, RD Station, Miro, and Notion Primary client interface → Built and presented performance dashboards for reporting Paid traffic and communications aligned → Planned and executed campaigns for brand clients
Rock in Rio
+800K views → Created short-form TikTok, Television, Shorts and Instagram Reels content for Lollapalooza and Rock in Rio Executed digital campaign production with platform-oriented storytelling
RIO2C
100+ interviews produced → Gave rise editorial guidelines and interview scripts for one of Latin America’s largest creative industry events 25K+ TikTok likes → Created original videos boosting digital media engagement Collaborated with audiovisual teams for production and interview preparation
Cine Group
Worked as Camera assistance, logger and drone operator on the first episode of the documentary “Novo Ensino Médio”, available on Globoplay.
L'Oréal
Assisted product launch campaigns in professional haircare Enhanced media assets and development Maintained brand platforms including Rappi
SERFAC
• Organized and optimized social media presence • Grown event communication strategy in collaboration with the sales team • Conducted competitor analysis and local market research • Contributed to brand positioning refinement
Comunication
Spanish Conversation
B1 German
Bachelor's Degree · Economics
