PAYAL KARMELE

PAYAL KARMELE

CORPORATE RELATIONS | EMPLOYER PARTNERSHIPS | CAMPUS RECRUITMENT | INDUSTRY PARTNERSHIPS | CAREER SERVICES | STRATEGIC STAKEHOLDER MANAGEMENT

Gurugram, Haryana, India

#OpenToWork

About

I am a Corporate Relations and Employer Partnerships professional with over 9 years of experience driving strategic industry partnerships, employer engagement, campus recruitment, and placement operations across the Education and EdTech ecosystem. Most recently at Masters’ Union, I led placement operations and employer partnerships, delivering high-value placements and managing relationships with founders, CXOs, CHROs, and hiring managers. My work spans Salesforce CRM, HubSpot, LeadSquared, and AI tools like ChatGPT and Claude. I have built strategic partnerships with over 172 employer partners and executed 274+ hiring mandates, coordinating interviews and placement outcomes up to ₹16.5 LPA. I have led cross-functional teams and delivered measurable business outcomes across India, the United States, the United Kingdom, Canada, and the Middle East.

Experience

MASTERS’ UNION

Placement Manager → Corporate Relations Manager

MASTERS’ UNION

Jan 2025 – Apr 2026

▪ Achieved 120% average placement targets by leading end-to-end placement operations across multiple programmes and delivering several high-value placements above ₹10 LPA. ▪ Executed and fulfilled 274+ hiring mandates (LPU: 166 | Mastercamp: 39 | SBM: 69), aligning employer hiring requirements with high-quality talent pipelines. ▪ Delivered placement outcomes including ₹16.5 LPA, ₹13 LPA and ₹12 LPA across flagship programmes, alongside internships offering ₹30–40K stipends with PPOs up to ₹10 LPA. ▪ Built strategic partnerships with founders, CXOs, CHROs, hiring managers, and talent acquisition leaders across MNCs, startups, unicorns, and growth-stage companies, strengthening employer engagement and expanding hiring opportunities. ▪ Positioned Masters’ Union as a preferred hiring partner by aligning recruiter expectations, workforce requirements, and candidate readiness. ▪ Managed the complete placement lifecycle, including candidate mapping, interview coordination, stakeholder communication, and offer management. ▪ Led flagship engagement initiatives, including orientation programmes, Demo Days, and convocations, enhancing recruiter experience and employer relationships.

Placement OperationsStakeholder Management
VIVLIOSYN

Sales Team Trainer & Leader

VIVLIOSYN

Mar 2024 – Dec 2024

▪ Generated revenue exceeding ₹10 lakhs while maintaining an average ticket size of ₹3,000 through consistent sales execution. ▪ Built and scaled a high-performing team from the ground up by leading recruitment, onboarding, and structured training initiatives. ▪ Designed and implemented operational workflows, documentation standards, and performance frameworks to improve execution efficiency. ▪ Led end-to-end talent acquisition and workforce planning, aligning hiring decisions with business objectives. ▪ Collaborated with cross-functional teams, including marketing, to strengthen lead generation, improve pipeline quality, and enhance conversion outcomes.

Sales TrainingTalent AcquisitionWorkforce Planning
BHANZU

Sales Team Leader

BHANZU

Feb 2023 – Feb 2024

▪ Directed cross-functional teams of 20 members across domestic and international markets, improving performance through coaching, structured reviews, and targeted interventions. ▪ Led domestic and international sales teams, delivering team revenue of up to ₹44 lakhs per month and individual revenue of up to ₹12 lakhs. ▪ Optimised sales processes, KPIs, and performance frameworks to improve conversion rates, operational efficiency, and revenue growth. ▪ Delivered structured training on communication, consultative selling, customer engagement, and objection handling to strengthen team capability. ▪ Recognised as Star Performer for five consecutive months for sustained business performance and leadership excellence.

Consultative SellingSales TrainingPerformance Management
CODINGAL

Team Lead

CODINGAL

Jul 2021 – Jan 2023

▪ Led international sales strategy across the US, UK, Canada, and the Middle East, driving revenue growth and improving conversion performance. ▪ Increased average Cost Per Class (CPC) from ₹429 to ₹610 through pricing optimisation and value-based positioning. ▪ Led the team to achieve 566 renewals, generating ₹18 lakhs in revenue while maintaining a 74% renewal rate. ▪ Directed a team of 7 members, driving performance through coaching, KRAs/KPIs, and structured performance management.

Sales StrategyPricing OptimisationPerformance ManagementSalesOnboardingTeam LeadershipSales LifecycleCustomer AcquisitionDeal Closure
EUROPEAN EDUCATION ALLIANCES

Business Development & Institutional Partnerships

EUROPEAN EDUCATION ALLIANCES

Nov 2016 – May 2019

▪ Career Progression: Sales Development Representative → Sales Development Manager → Sales Development Specialist ▪ Generated ₹78+ lakhs in revenue by acquiring institutional clients through consultative business development and relationship management. ▪ Built strategic partnerships with schools and educational institutions, leading B2B outreach, stakeholder engagement, and institutional onboarding initiatives. ▪ Collaborated with cross-functional teams while mentoring team members to improve client engagement, sales processes, CRM best practices, and business performance.

Business DevelopmentStakeholder EngagementCRM

Site Engineer

Govt. Contractor Jaspreet Singh

Sep 2015 – Oct 2016
Site EngineeringConstruction ManagementProject Coordination

Education

FOSTIIMA Business School, Delhi

FOSTIIMA Business School, Delhi

PGDM · Marketing & International Business

2021

Sagar Institute of Research & Technology, Bhopal

B.Tech. · Civil Engineering

2015

Skills

Pipeline ManagementWorkforce PlanningConsultative SellingPerformance ManagementTeam LeadershipBusiness DevelopmentSales TrainingClaudeChatGPTLeadSquaredHubSpotSalesforce CRMInterview CoordinationTalent AcquisitionStrategic PartnershipsStakeholder ManagementPlacement OperationsCampus RecruitmentEmployer PartnershipsCorporate Relations

Languages

English (Full professional proficiency)Hindi (Professional working proficiency)