Prabir Mandal

About

I am an SEO and GEO Specialist with over 7 years of experience in boosting organic traffic, improving search rankings, and increasing organic leads. Most recently at Appycodes, I have managed SEO for multiple international and domestic clients across various industries. My work spans on-page, off-page, and technical SEO, using tools like Ahrefs, SEMrush, and Screaming Frog. I have executed tailored SEO strategies including technical audits, keyword targeting, and content optimization, and led Google Ads campaigns to improve search visibility and drive measurable business growth.

What I'm looking for

I'm looking for remote opportunities where I can help businesses grow through data-driven SEO and Generative Engine Optimisation (GEO). I'm particularly interested in working with eCommerce brands, SaaS companies, and service-based businesses that value long-term organic growth. Whether as an in-house SEO Specialist or part of a digital agency, I enjoy solving complex SEO challenges, improving search visibility, and driving measurable business results.

Experience

SEO Specialist

Appycodes

Jan 2025 – Present

Working as an SEO Specialist at Appycodes, managing SEO for multiple international and domestic clients across various industries. Execute tailored SEO strategies including technical audits, keyword targeting, and content optimization to improve search visibility. Collaborate with cross-functional teams to deliver measurable growth.

Technical SEO AuditsKeyword ResearchSEO Tools

SEO Executive

Marina Infotech

Jan 2019 – Dec 2024

Led end-to-end SEO strategies and Google Ads campaigns, boosting organic traffic, rankings, and conversions. Optimized Google Ads performance through budget control, A/B testing, and targeting to drive measurable business growth.

Google AdsA/B TestingSEO Strategy Development

Digital Marketer & SEO

North Bengal Tourism

Jan 2019 – Dec 2024

Managed SEO, SEM, and content marketing at North Bengal Tourism to enhance online visibility and engagement. Improved rankings and conversions for travel sites like Darjeeling Yatra and Dooars Trip through data-driven strategies. Developed targeted content plans to drive consistent organic traffic.

SEO Strategy DevelopmentContent MarketingGoogle Ads

Education

Rabindra Bharati University

MA · English Literature

2019 – 2020

Skills

Languages