Rafael Gutierrez Garduño

Rafael Gutierrez Garduño

Dynamic Sales Director and Business Development Professional

Mexico City, Mexico

#OpenToWork

About

I am a sales and business development professional with over 15 years of experience, most recently serving as Sales Director at iTALIAFRNI. My career spans from 2004 to the present, during which I have developed expertise in revenue growth, strategic prospecting, and client acquisition. My work involves designing and implementing commercial processes, managing VIP clients, and leading outbound prospecting strategies. I have hands-on experience with CRM systems, KPI analysis, sales funnel optimization, and mentoring bilingual teams. I have generated up to $8M in annual revenue and improved sales efficiency through cross-functional collaboration and targeted training.

What I'm looking for

I am seeking a new opportunity where I can continue learning, expand my skills, and contribute my experience. I am interested in exploring new industries and growing in Sales, Management, Human Resources, and Business Administration. I enjoy taking on challenges, adapting to new environments, and collaborating with teams to achieve meaningful results while continuing my professional and personal development.

Experience

SALES DIRECTOR

iTALIAFRNI

Feb 2008 – Nov 2025

Dynamic Sales Director and Business Development Professional with over 15 years of experience with a proven track record in revenue growth and strategic prospecting, optimizing commercial process, and leading strategic client acquisition initiatives. Strong backgrounds in B2B and B2C sales, outbound prospecting, key account management, and CRM optimization. Proven ability to generate up to $8M evenue streams annually. Expertise in KPI analysis and sales funnel optimization drives impactful results. build high-value client relationships, and exceed performance targets in competitive markets. Highly adaptable, resilient, and motivated to contribute in fast-paced sales environments as Sales Development Representative / Business Development professional. • Designed and implemented commercial and administrative processes to scale operations. • Generated annual commercial revenue of up to $8M USD. • Designed and implemented commercial and administrative processes to scale operations. • Led outbound prospecting strategies to develop new strategic accounts. • Managed VIP clients and key corporate accounts across hospitality and restaurant sectors. • Expanded market presence through new business development initiatives. • Oversaw sales pipeline management and revenue forecasting. • Coordinated cross-functional teams to improve sales efficiency and customer satisfaction. • Led outbound prospecting strategies to develop new strategic accounts. • Managed VIP clients and key corporate accounts across hospitality and restaurant sectors. • Expanded market presence through new business development initiatives. • Oversaw sales pipeline management and revenue forecasting. • Coordinated cross-functional teams to improve sales efficiency and customer satisfaction. • Led strategic business initiatives to expand market presence and drive revenue growth. • Developed and executed comprehensive sales strategies aligned with organizational goals. • Mentored sales team, improving performance through targeted training and development programs. • Implemented customer relationship management (CRM) systems to optimize client interactions and retention strategies. • Negotiated high-value contracts, ensuring favorable terms while maintaining strong client relationships. • Supervised bilingual executive teams focused on customer acquisition and retention. • Monitored KPIs and optimized performance metrics. • Improved customer service processes and operational efficiency. • Strengthened team productivity through coaching and leadership.

CRMKPI AnalysisSales Funnel Optimization
SKY

BILINGUAL SUPERVISOR

SKY

Feb 2004 – Jan 2008

Supervised daily operations of call center, ensuring adherence to quality standards and service protocols. • Trained and mentored team members on customer service techniques and system usage. • Implemented workflow improvements that enhanced efficiency and reduced call , handling times. • Analyzed performance metrics to identify areas for improvement and increase team productivity. • Collaborated with upper management to develop strategic initiatives aimed at optimizing customer experience. • Resolved complex customer issues escalated from agents, maintaining high satisfaction rates.

Call Center OperationsCustomer ServicePerformance Metrics

Education

Universidad del Valle de México

Bachelor's Degree · Business Administration and Marketing

Certifications

Certificate Buisness Management

Phone Master Institute Mexico

Skills

proyect manageranalystdirectormanagingKPI AnalysisSales Funnel OptimizationPipeline DevelopmentCold CallingRevenue GrowthStrategic ProspectingSales TrainingB2C SalesB2B SalesMarket ResearchLead Qualification

Languages

English (Professional working proficiency)